Social Media Manager

Dover; Gurugram District; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Dover in Gurugram is seeking a Social Media Manager to own and grow our social presence. You will develop content strategies, manage the content calendar, create content, and coordinate with founders, marketing, design, and video teams to produce high-quality outputs.

The role requires deep social media knowledge, strong creative instincts, and the ability to translate content ideas into measurable results. You will test formats, track metrics, and optimize for growth across major platforms.

Qualifications

• 6+ years of experience in social media, content marketing, or related field.
• Proven experience managing and growing social media accounts.
• Strong understanding of platforms such as LinkedIn, Instagram, TikTok, YouTube, and X.
• Strong content creation, writing, and storytelling skills.
• Experience with short-form video and social-first content.
• Good understanding of social media analytics and performance metrics.
• Ability to turn data and audience insights into better content.
• Strong organizational and project management skills.
• Ability to manage multiple content initiatives and deadlines.
• Creative, proactive, and comfortable experimenting with new ideas.
• Ability to work independently and take ownership of social media growth.

Responsibilities

• Develop and execute social media strategies across platforms (LinkedIn, Instagram, YouTube, TikTok, X).
• Own day-to-day management of social channels and publishing.
• Build and maintain a consistent content calendar.
• Research trends and conversations relevant to our audience.
• Create engaging social-first content (short-form video, carousels, posts, graphics).
• Collaborate with founders, marketing, design, and video teams on content.
• Manage content production from ideation to publishing.
• Monitor performance and identify opportunities for improvement.
• Track metrics like reach, engagement, follower growth, traffic, conversions.
• Test content formats, messaging, hooks, posting strategies.
• Stay updated with platform updates, trends, and formats.
• Maintain a consistent brand voice and visual identity across channels.
• Coordinate collaboration with creators, influencers, and industry experts.
• Use AI and content tools to improve speed and quality.

Skills

Social media strategy

Content creation

Analytics & metrics

Project management

Storytelling

Independent work

Tools

AI content tools

Job description

Social Media Manager

About the Role

We’re looking for a Social Media Manager to own and grow our social media presence across key platforms.

You’ll be responsible for developing content strategies, managing the content calendar, creating and coordinating content, monitoring performance, and finding new ways to grow our audience and engagement.

This is a hands‑on role for someone who understands social media deeply, has strong creative instincts, and knows how to turn content ideas into measurable results.

What You’ll Do

• Develop and execute social media strategies across platforms such as LinkedIn, Instagram, YouTube, TikTok, and X.

• Own the day‑to‑day management of social media channels and publishing.

• Build and maintain a consistent content calendar.

• Research trends, topics, formats, and conversations relevant to our audience.

• Create engaging social‑first content, including short‑form videos, carousels, posts, graphics, and other formats.

• Work closely with the founders, marketing, design, and video teams to develop high‑quality content.

• Manage content production from ideation through publishing.

• Monitor social media performance and identify opportunities for improvement.

• Track key metrics such as reach, engagement, follower growth, traffic, and conversions.

• Test different content formats, messaging, hooks, and posting strategies to understand what drives growth.

• Stay up to date with platform updates, trends, algorithms, and emerging content formats.

• Maintain a consistent brand voice and visual identity across social channels.

• Help identify and coordinate collaborations with creators, influencers, and industry experts.

• Use AI and other content tools to improve the speed and quality of content creation.

What We’re Looking For

• 6+ years of experience in social media, content marketing, digital marketing, or a related field.

• Proven experience managing and growing social media accounts.

• Strong understanding of platforms such as LinkedIn, Instagram, TikTok, YouTube, and X.

• Strong content creation, writing, and storytelling skills.

• Experience with short‑form video and social‑first content.

• Good understanding of social media analytics and performance metrics.

• Ability to turn data and audience insights into better content.

• Strong organizational and project management skills.

• Ability to manage multiple content initiatives and deadlines.

• Creative, proactive, and comfortable experimenting with new ideas.

• Ability to work independently and take ownership of social media growth.

Nice to Have

• Experience growing a brand from an early stage.

• Experience working with founder‑led content or personal brands.

• Experience with LinkedIn growth and organic content.

• Experience working with creators, influencers, or online communities.

• Familiarity with AI tools for content creation, research, video, and editing.

• A portfolio or examples demonstrating successful social media campaigns or growth.

How We’ll Measure Success

• Consistent growth in social media reach and audience.

• Increasing engagement and community interaction.

• Strong, consistent content output across channels.

• Improved performance through continuous testing and optimization.

• Growth in traffic and qualified leads generated through social media.

• Building a recognizable and trusted brand presence.