Social Media Manager

Acme Services; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Glow, a jewellery lifestyle brand, seeks a creative social media and content professional in a dynamic role. You will plan content, coordinate campaigns, and align with retail, CRM, and e-commerce teams to drive engagement and brand growth.

Ideal candidates have 4–6 years in creative or brand roles, with a knack for Gen Z storytelling and experience with lifestyle or fashion brands. Join a fast-paced team focusing on timely, on-brand executions.

Qualifications

• 4-6 years of experience in Creative, Social media marketing, content, or brand roles.
• Experience with lifestyle, jewellery, or fashion brands preferred.
• Strong sense of design and storytelling for Gen Z audiences.

Responsibilities

• Assist in monthly content calendars for Instagram and Facebook.
• Schedule and post content with a consistent brand voice.
• Monitor engagement and performance; recommend tweaks.
• Create communications for retail in-store events and CRM.
• Create communications for e-commerce including website.
• Coordinate with agencies and in-house teams for campaigns.
• Support influencer shortlisting and shoot planning.
• Coordinate with production houses/agencies for campaigns.

Skills

Social media marketing

Content creation

Brand management

Gen Z storytelling

Job description

What Youll Do

1. Social Media & Content Planning

• Assist in creating monthly content calendars for Instagram and Facebook
• Schedule and post content, ensuring a consistent and distinct brand voice
• Monitor engagement and performance, and recommend tweaks when needed
• Create communication (creative and content) for retail in-store events and exhibitions to drive new and repeat footfalls
• Create communication (creative and content) for CRM for store and online customers
• Create communication (creative and content) for e-commerce business including website

2. Creative Coordination

• Work with Creative agency / In House Creative teams to creatives for Campaign communications / Social media post
• Share clear briefs and timelines, and follow up to make sure everything’s on track
• Work alongside product, retail, and in-store teams to keep things aligned
• Help plan themes around festivals, product launches, or Gen Z moments
• Make sure everything looks and sounds like Glow

3. Influencer & Shoot Support

• Help shortlist and manage micro-influencers and content creators
• Coordinate shoot planning, approvals, and timelines
• Support with behind-the-scenes coordination for campaign films and photoshoots

4. Brand & Market Awareness

• Keep an eye on what similar jewellery or lifestyle brands are doing
• Share insights, trends, and ideas that can make Glow stand out
• Spot Gen Z content cues we should act on

5. Campaign Shoot Coordination

• Based on requirement, Coordinate with Production House / Agency to get BAU Shoot / Collection shoots

Who You Are

• 4-6 years of experience in Creative, Social media marketing, content, or brand roles
• You’ve worked with lifestyle, jewellery, or fashion brands (preferred, not mandatory)
• Strong sense of design and storytelling for Gen Z audiences