Social Media Marketing Specialist

Buzzified - Marketing Agency; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Buzzified - Marketing Agency in Mumbai is seeking a Social Media Marketing Specialist to develop and execute strategies for people-led brands across LinkedIn, Instagram, Substack, and X.

You will plan content, manage calendars, monitor metrics, and collaborate with clients and internal teams to ensure timely approvals and consistent brand voice.

Qualifications

• Strong skills in Social Media Marketing and Content Creation with experience managing brand accounts on major platforms.
• Basic editing skills are required.
• Ability to manage AI tools and workflows.
• Solid Digital Marketing knowledge including campaign planning, audience targeting and basic analytics.
• Excellent written and verbal communication to collaborate with clients and teammates.
• Ability to interpret social media metrics and stay updated on platform trends.
• Bachelor’s degree in Marketing/Communications/Media; agency or brand-side experience is a plus.
• Strong organizational skills and the ability to manage multiple client accounts in a fast-paced environment.

Responsibilities

• Plan and create platform-specific content.
• Manage content calendars and campaigns across LinkedIn, Instagram, Substack, and X.
• Monitor performance metrics and optimize content with data insights.
• Maintain brand consistency per client positioning and voice.
• Engage with online communities and respond to audience interactions.
• Coordinate with internal and client stakeholders for timely approvals and delivery.
• Stay updated on social media trends and contribute to strategic discussions.

Skills

Social Media Marketing

Content Creation

AI Tools

Digital Marketing

Campaign Planning

Audience Targeting

Analytics

Communication Skills

Metrics Interpretation

Education

Bachelor's degree in Marketing/Communications/Media

Job description

Company Description

Buzzified is a specialized marketing agency that builds memorable, people-led brands for founders, experts, doctors, actors, and premium businesses. The agency operates at the intersection of strategy and execution, defining what a brand should be known for and then creating content systems that drive recall and commercial results. Buzzified focuses on personal brand systems, trust-led content strategies, and audience-driven growth across LinkedIn, Instagram, Substack, and Twitter/X. With over 60 client accounts managed, 300K+ organic reach, and 50,000+ engagements generated, the team has a track record of building audiences from scratch and strengthening brand positioning. Buzzified is ideal for individuals who want to work closely with high-credibility clients and help transform their online presence into measurable impact.

Role Description

The Social Media Marketing Specialist will work full time on-site in Mumbai, collaborating with the team to develop and execute social media strategies for people-led brands across multiple platforms. Day-to-day responsibilities include planning and creating platform-specific content, managing content calendars, and executing campaigns on LinkedIn, Instagram, Substack, and Twitter/X. The role involves monitoring performance metrics, optimizing content based on data insights, and maintaining brand consistency in line with each client’s positioning and voice. The specialist will also engage with online communities, respond to audience interactions, and coordinate with internal and client stakeholders to ensure timely approvals and smooth delivery. This position requires proactive idea generation, staying updated on social media trends, and contributing to strategic discussions that shape clients’ brand recall and growth.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Social Media Content Creation, with experience managing brand accounts across major platforms.
• Should have basic editing skills as well.
• Should be able to manage AI
• Candidates should possess skills in Digital Marketing and Marketing, including campaign planning, audience targeting, and basic analytics.
• Candidates should possess excellent Communication skills, both written and verbal, to collaborate with clients, team members, and engage online communities.
• Candidates should possess the ability to interpret social media metrics, use insights to optimize content, and stay informed about platform trends and best practices.
• Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Media, or a related field, and prior agency or brand-side experience are beneficial.
• Strong organizational skills, attention to detail, and the ability to manage multiple client accounts and deadlines in a fast-paced environment are highly valued.