Social Media Manager

59th Parallel; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

59th Parallel, a boutique digital marketing and image consulting firm, is seeking a Social Media Manager to base in Mumbai and work on-site. You will plan, create, and manage content across platforms to support clients' brand narratives and follower growth.

The role involves developing strategies, optimizing posts for engagement, monitoring analytics, and coordinating with clients and internal teams, while maintaining brand consistency.

Qualifications

• Proven skills in social media marketing and SMO.
• Strong writing and communication for engaging content.
• Ability to design narrative-driven social plans.
• Experience with analytics tools to track performance.
• Ability to juggle multiple campaigns in a fast-paced setting.

Responsibilities

• Plan, create, and manage content across multiple social platforms.
• Develop and execute social media strategies to grow audiences.
• Monitor analytics and adjust campaigns based on insights.
• Coordinate with clients and internal teams on calendars and briefs.
• Write and edit posts while ensuring brand consistency.
• Stay updated on trends in digital marketing and entertainment.
• Oversee community management and respond to audience interactions.

Skills

Social Media Marketing

Social Media Optimization

Communication & Writing

Content Strategy

Analytics Tools

Time Management

Entertainment Industry Trends

Agency/Digital Marketing Experience

Marketing/Communications/Media Degree

Education

Marketing/Communications/Media degree

Job description

Company Description 59th Parallel is a boutique digital marketing and image consulting company that helps individuals and entertainment brands shape their public narrative. The team focuses on transforming social media into a strategic tool for storytelling and reputation building. By developing tailored ideas and concepts, 59th Parallel works to grow communities of engaged followers around clients' content. The company emphasizes collaboration, creativity, and perception management to elevate the profiles of those it partners with.
Role Description This is a full-time, on-site Social Media Manager role based in Mumbai. The Social Media Manager will plan, create, and manage content across multiple social media platforms to support clients' brand narratives and audience growth. Responsibilities include developing and executing social media strategies, optimizing posts for engagement and reach, monitoring analytics, and adjusting campaigns based on performance insights. The role involves coordinating with clients and internal teams, managing content calendars, writing and editing posts, and staying updated on trends within digital marketing and entertainment. The Social Media Manager will also oversee community management, respond to audience interactions, and ensure brand consistency across all channels.
Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan and execute effective platform-specific campaigns.
• Candidates should possess strong Communication and Writing skills to craft clear, engaging content and collaborate with clients and internal stakeholders.
• Candidates should possess skills in Content Strategy to design narrative-driven social media plans aligned with brand goals.
• Candidates should possess familiarity with social media analytics tools and basic data interpretation to track performance and optimize campaigns.
• Candidates should possess the ability to manage multiple projects, maintain organized content calendars, and meet deadlines in a fast-paced environment.
• Candidates should possess knowledge of current social media trends, platform best practices, and the entertainment industry; prior experience in digital marketing or agency environments is an advantage.
• Candidates should possess a relevant educational background in Marketing, Communications, Media, or a related field, or equivalent practical experience.