Social Media Marketing Specialist

VelivoHR; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

VelivoHR in Mumbai is seeking a highly creative Social Media Marketing & Copywriting Specialist (Account Management) to manage multiple client accounts, craft content strategies, and write compelling copy that drives engagement across platforms.

You will collaborate with designers, influencers, and performance teams to plan content calendars, deliver campaigns on time, and ensure consistent brand voice while staying ahead of trends.

Qualifications

• 4-6 years of experience in social media marketing and copywriting.
• Excellent command of English writing and storytelling.
• Strong understanding of Instagram, LinkedIn, Facebook, X, YouTube.
• Experience writing ad copies for Meta Ads, Google Ads.

Responsibilities

• Develop and execute social media strategies for multiple client brands.
• Create engaging copy for posts, ads, websites, blogs, emails.
• Plan monthly content calendars aligned with brand objectives.
• Collaborate with designers, influencers, and performance teams.
• Write campaign concepts, taglines, scripts, and brand ideas.
• Client management and daily coordination.
• Monitor trends and analyze performance metrics.
• Participate in client meetings and campaigns presentations.
• Maintain consistent tone of voice and visual storytelling.
• Support new business pitches with content ideas.

Skills

Social media marketing

Copywriting

Content strategy

Brand storytelling

Client management

English writing

Ad copywriting

Multitasking

Communication skills

Presentation skills

Campaign optimization

Education

Bachelor's degree in Marketing

Digital Marketing Certifications

Tools

Meta Business Suite

Canva

Google Analytics

ChatGPT

Scheduling tools

AI content tools

Job description

Job Description - Social Media Marketing & Copywriting Specialist (Account Management)

Experience: 4-6 Years

About the Role

We are looking for a highly creative and strategic Social Media Marketing & Copywriting Specialist to join our growing digital marketing agency. The ideal candidate should have hands-on experience in managing brand communication across social media platforms, creating impactful content strategies, and writing compelling copy that drives engagement and performance along with client management.

The candidate should be comfortable handling multiple client accounts across industries and should possess a strong understanding of content trends, brand storytelling, and digital-first communication.

Key Responsibilities

• Develop and execute social media strategies for multiple client brands.
• Create engaging and conversion-driven copy for social media posts, ad campaigns, websites, blogs, emailers, and digital assets.
• Plan monthly content calendars aligned with brand objectives and campaign goals.
• Collaborate with designers, video editors, influencers, and performance marketing teams to execute campaigns effectively.
• Write creative campaign concepts, taglines, scripts, and brand communication ideas.
• Client Management and daily coordination
• Manage publishing schedules and ensure timely delivery of content.
• Monitor social media trends, competitor activities, and emerging digital formats to keep content relevant and innovative.
• Analyze campaign and social media performance metrics and provide actionable insights.
• Participate in client meetings, brainstorming sessions, and campaign presentations.
• Ensure consistency in tone of voice, messaging, and visual storytelling across all platforms.
• Support new business pitches with content and creative ideas when required.

Required Skills & Qualifications

• 4-6 years of experience in social media marketing and copywriting, preferably in a digital marketing agency.
• Strong command over English writing, editing, and storytelling.
• Excellent understanding of Instagram, LinkedIn, Facebook, X, YouTube, and emerging social platforms.
• Experience in writing ad copies for Meta Ads, Google Ads, and digital campaigns.
• Understanding of content performance metrics, engagement strategies, and audience behavior.
• Ability to multitask and manage multiple brand accounts simultaneously.
• Familiarity with tools like Meta Business Suite, Canva, Google Analytics, ChatGPT, scheduling tools, and basic AI content tools.
• Strong presentation and communication skills.

Preferred Qualifications

Bachelor's degree in Marketing, Advertising, Mass Media, Communication, or related field.

Certifications in Digital Marketing, Content Marketing, or Social Media Marketing are preferred.

What We're Looking For

A creative thinker with strong conceptual and copywriting skills.

Someone who understands both brand-building and performance-driven content.

Passion for social media trends, culture, and storytelling.

Ability to work in a fast-paced agency environment with tight deadlines.

Strong attention to detail and collaborative mindset.