Social Media Manager

Engati Technologies Inc.; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Engati Technologies Inc. in Mumbai is seeking a dynamic Social Media Manager who blends data analysis with creative content posting to boost brand presence and audience engagement.

You will analyze data from diverse platforms, develop targeted strategies, curate timely content, maintain a calendar, schedule posts, and monitor comments to foster a thriving online community.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–6 years of experience in Social Media Management in an advertising agency.
• Proficient with Facebook, Instagram, Twitter, YouTube and LinkedIn.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong problem-solving and analytical skills.

Responsibilities

• Collect and analyze data from social media to extract actionable insights.
• Develop and refine strategies aligned with business goals to boost engagement.
• Curate user-generated content and trending topics for an active presence.
• Create and maintain a content calendar with timely postings.
• Schedule posts using management tools to reach peak engagement.
• Monitor platforms and respond to comments, messages, mentions.
• Implement engagement strategies to foster community discussions.

Skills

Data analysis

Social media management

Content creation

Content calendar

Community engagement

Education

Bachelor's degree in marketing/advertising

Job description

We are seeking a dynamic and results-oriented Social Media Manager with a unique blend of data analysis expertise and creative content posting skills. The ideal candidate will be responsible for not only analyzing social media data to drive strategy but also for curating and posting engaging content across various platforms to enhance our brand presence and audience engagement.

Responsibilities:

• Collect and analyze data from diverse social media platforms to extract actionable insights on audience behaviour, content performance, and campaign effectiveness.
• Utilize data insights to develop and refine social media strategies that align with business goals, targeting specific audiences and optimizing engagement.
• Curate user-generated content, industry news, and trending topics to maintain an active and relevant social media presence.
• Develop and maintain a content calendar, ensuring timely and consistent posting across all social media channels.
• Schedule posts using social media management tools to reach the optimal audience at peak engagement times.
• Monitor social media platforms for comments, messages, and mentions, responding promptly and fostering meaningful interactions.
• Implement engagement strategies to encourage discussions, user-generated content, and community building.

Requirements:

• Bachelor's degree in marketing, advertising, or a related field
• 3-6 years of experience in Social Media Management within an advertising agency
• Ability to understand different social media platforms such as Facebook, Instagram, Twitter, YouTube and Linkedin
• Ability to manage multiple projects and priorities simultaneously
• Ability to work in a fast-paced, deadline-driven environment
• Strong problem-solving and analytical skills

Must have skills

Qualifications

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