Social Media Marketing Executive

Dresscode Uniforms; Hyderabad; On-site; INR 400,000 - 700,000; Full time

Job summary

Dresscode Uniforms in Hyderabad seeks a Digital Marketing Executive to develop and execute social media and digital marketing strategies to enhance brand visibility and generate qualified B2B leads.

You will manage paid campaigns across Meta, Google, LinkedIn and YouTube, create engaging content, nurture leads with Sales, support SEO, and contribute to branding and product launches.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 1–3 years of digital marketing and social media experience.
• H hands-on with Meta Ads Manager and Google Ads.
• Knowledge of LinkedIn Marketing for B2B lead generation.
• Strong social media strategy and content marketing understanding.
• Experience with Canva or Adobe Creative Suite for content creation.
• Strong analytical, communication, and project management skills.

Responsibilities

• Develop and implement social media and digital marketing strategies.
• Manage Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Create and publish posts, reels, videos, stories, case studies, and testimonials.
• Plan and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube Ads.
• Generate, nurture, and track qualified leads with Sales and BD teams.
• Manage website content and support SEO initiatives.
• Conduct competitor analysis and monitor market trends.
• Develop marketing funnels for customer acquisition and retention.
• Execute email and WhatsApp marketing campaigns as required.
• Support branding, product launches, exhibitions, and promotional campaigns.

Skills

Social media strategy

Digital marketing

Lead generation

Content creation

Analytics

Communication

Project management

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

LinkedIn Marketing

Content management tools

Job description

Job Description:

Responsible for developing and executing social media and digital marketing strategies to enhance brand visibility, generate qualified B2B leads, manage paid campaigns, and support customer acquisition and retention across digital platforms.

Roles & Responsibilities

• Develop and implement social media and digital marketing strategies.
• Manage Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant platforms.
• Create and publish engaging posts, reels, videos, stories, case studies, and testimonials.
• Plan and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube Ads.
• Generate, nurture, and track qualified leads in coordination with Sales and Business Development teams.
• Manage website content and support SEO initiatives.
• Conduct competitor analysis and monitor market trends.
• Develop marketing funnels for customer acquisition and retention.
• Execute email and WhatsApp marketing campaigns as required.
• Support branding, product launches, exhibitions, and promotional campaigns.

Mandatory Requirements

• Bachelor's degree in Marketing or a related field.
• 1-3 years of experience in Digital Marketing and Social Media Marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Knowledge of LinkedIn Marketing and B2B lead-generation campaigns.
• Strong understanding of social media strategy and content marketing.
• Experience with content creation tools such as Canva or Adobe Creative Suite.
• Strong analytical, communication, and project management skills.