Marketing Associate

Code Nimbus Solutions; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Code Nimbus Solutions is seeking a proactive Digital Marketing Specialist to manage our social media presence and execute paid campaigns. You will craft engaging content, optimize campaigns, and analyze performance to drive growth across multiple platforms.

The role requires strong skills in Meta Ads Manager, audience targeting, and budget planning, with an eye for creative design and data-driven insights. Bengaluru-based, on-site role with collaboration across marketing and sales teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Strong knowledge of Digital Marketing and Social Media Management.
• Hands-on experience with Meta Ads Manager and paid social media advertising.
• Understanding of audience targeting, campaign optimization, and budget allocation.
• Knowledge of content creation, copywriting, and social media analytics tools.

Responsibilities

• Manage and maintain all company social media accounts including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
• Create, schedule, and publish engaging content aligned with the company branding and marketing goals.
• Plan, create, and optimize paid advertising campaigns using Meta Ads Manager and other digital advertising platforms.
• Monitor ad performance, analyze campaign metrics, and prepare performance reports.
• Handle ad budgeting, campaign spending, and ROI tracking to ensure cost-effective marketing.
• Develop marketing strategies to increase audience engagement, brand visibility, and product sales.
• Coordinate with design and sales teams for promotional campaigns and product launches.
• Stay updated with the latest digital marketing trends, social media algorithms, and advertising tools.
• Conduct competitor analysis and identify opportunities for growth and audience targeting.
• Manage customer engagement through comments, messages, and social interactions when required.

Skills

Digital Marketing

Social Media Management

Meta Ads Manager

Audience targeting

Campaign optimization

Budget allocation

Content creation

Copywriting

Social media analytics

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

Job description

Key Responsibilities

• Manage and maintain all company social media accounts including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
• Create, schedule, and publish engaging content aligned with the companys branding and marketing goals.
• Plan, create, and optimize paid advertising campaigns using Meta Ads Manager and other digital advertising platforms.
• Monitor ad performance, analyze campaign metrics, and prepare performance reports.
• Handle ad budgeting, campaign spending, and ROI tracking to ensure cost-effective marketing.
• Develop marketing strategies to increase audience engagement, brand visibility, and product sales.
• Coordinate with design and sales teams for promotional campaigns and product launches.
• Stay updated with the latest digital marketing trends, social media algorithms, and advertising tools.
• Conduct competitor analysis and identify opportunities for growth and audience targeting.
• Manage customer engagement through comments, messages, and social interactions when required.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Strong knowledge of Digital Marketing and Social Media Management.
• Hands-on experience with Meta Ads Manager and paid social media advertising.
• Understanding of audience targeting, campaign optimization, and budget allocation.
• Knowledge of content creation, copywriting, and social media analytics tools.
• Familiarity with Canva, Adobe Creative Suite, or other content creation tools is a plus.
• Ability to analyze campaign data and generate actionable insights.
• Strong communication, creativity, and organizational skills.
• Ability to work independently and manage multiple campaigns simultaneously.