Digital Marketing Executive

Green Publication Services; Gurugram District; On-site; INR 350,000 - 520,000; Full time

Job summary

Green Publication Services in Gurugram seeks a digital marketing professional to strategize, execute, and optimize Meta (Facebook/Instagram) and Google Ads campaigns, manage social media content, and drive traffic through organic and paid funnels.

You will monitor performance with Google Analytics, prepare dashboards for management, and collaborate with content, design, and development teams, staying ahead of digital trends. A marketing degree and 1+ year experience are preferred.

Qualifications

• Graduate in Marketing, Communications, or related field.
• 1+ years experience in digital marketing or related roles.
• Proficiency in Google Ads, Facebook Ads, SEO tools, Google Analytics.
• Excellent communication skills (written & verbal).
• Basic content creation skills (e.g., Canva, copywriting).

Responsibilities

• Strategize, execute, and optimize Meta (Facebook/Instagram) & Google Ads campaigns.
• Manage end-to-end social media content & engagement.
• Conduct SEO research, on-page optimization, and link-building.
• Drive qualified traffic through organic & paid funnels.
• Run A/B tests to improve ROI and user experience.
• Monitor performance using Google Analytics, Meta Business Suite, Tag Manager.
• Collaborate with content, design, and development teams.
• Stay updated with latest digital trends & platform innovations.
• Prepare performance dashboards & reports for management.

Skills

Communication skills

Proactive mindset

Results oriented

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

SEO tools

Google Analytics

Canva

Job description

Role & responsibilities

• Strategize, execute, and optimize Meta (Facebook/Instagram) & Google Ads campaigns.
• Manage end-to-end social media content & engagement.
• Conduct SEO research, on-page optimization, and link-building.
• Drive qualified traffic through organic & paid funnels.
• Run A/B tests to improve ROI and user experience.
• Monitor performance using Google Analytics, Meta Business Suite, Tag Manager.
• Collaborate with content, design, and development teams.
• Stay updated with latest digital trends & platform innovations.
• Prepare performance dashboards & reports for management.

Preferred candidate profile

• Graduate in Marketing, Communications, or related field.
• 1+ years experience in digital marketing or related roles.
• Proficiency in Google Ads, Facebook Ads, SEO tools, Google Analytics.
• Excellent communication skills (written & verbal).
• Basic content creation skills (e.g., Canva, copywriting).
• Proactive, results-oriented, and adaptive mindset.