Content Marketing Executive

RAS Luxury Skincare; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

RAS Luxury Skincare in Mumbai seeks a highly creative Content Marketing Executive to own the brand’s content strategy across paid ads, organic social, and product listings. You will write hands-on, script high-performing videos, guide a small team, and build content that drives both brand love and conversions.

A deep interest in skincare and beauty is essential; 3+ years in content creation or brand communication, strong writing and scripting skills, and experience guiding junior creators are

Qualifications

• 2+ years of experience in content creation, copywriting, or brand communication (beauty/lifestyle preferred).
• Strong writing and scripting skills — must personally create high-quality content.
• Experience managing or guiding junior creators/writers.
• Deep interest and understanding of skincare, beauty, and wellness.

Responsibilities

• Lead the content strategy for paid media, organic social, website, and product listings.
• Write & script reels, ads, product communication, captions, landing pages, and campaign stories.
• Manage a team of content writers/editors/creatives; review output, set direction, and ensure consistent brand voice.
• Plan monthly content calendars across Instagram, YouTube Shorts, website, and community channels.
• Partner with performance marketing to develop conversion-focused ad creatives.
• Craft compelling product listings (features, benefits, storytelling) across D2C & marketplace platforms.
• Analyze content performance and optimize formats, messaging, and creative approach.
• Stay plugged into skincare trends, consumer behavior, competitors, and category conversations.

Skills

content writing

strategy

calendars

script writing

communication

copywriting

Job description

Location: Lower Parel Mumbai, India

Experience: 3+ years

We're looking for a highly creative Content Marketing Executive to own the brand’s content strategy across paid ads, organic social, and product listings. This role requires someone who can write hands-on, script high-performing videos, guide a small team, and build content that drives both brand love and conversions. A deep interest in skincare and beauty is essential.

Key Responsibilities

• Lead the content strategy for paid media, organic social, website, and product listings.
• Write & script reels, ads, product communication, captions, landing pages, and campaign stories.
• Manage a team of content writers/editors/creatives; review output, set direction, and ensure consistent brand voice.
• Plan monthly content calendars across Instagram, YouTube Shorts, website, and community channels.
• Partner with performance marketing to develop conversion-focused ad creatives.
• Craft compelling product listings (features, benefits, storytelling) across D2C & marketplace platforms.
• Analyze content performance and optimize formats, messaging, and creative approach.
• Stay plugged into skincare trends, consumer behavior, competitors, and category conversations.

Qualifications

• 2+ years of experience in content creation, copywriting, or brand communication (beauty/lifestyle preferred).
• Strong writing and scripting skills — must personally create high-quality content.
• Experience managing or guiding junior creators/writers.
• Deep interest and understanding of skincare, beauty, and wellness.
• Ability to think creatively and strategically while working at speed.
• Familiarity with social-first content formats and paid ad creative essentials.

Skills: content writing,strategy,calendars,script writing,communication,copywriting