Social Media Marketing

AxureOne; Khordha; On-site; INR 500,000 - 1,000,000; Full time

Benefits offered by this job

Opportunity to build an inbound engine from scratch

Direct access to deep technical expertise

Exposure to AI search optimisation

Job summary

AxureOne in India seeks a digital marketing specialist to manage technical B2B content, SEO, LinkedIn growth, and more for a global pharma audience. You will own the content calendar, execute email workflows, and build authority through various platforms.

The ideal candidate will have 1-3 years in digital marketing, a strong grasp of SEO, and excellent writing skills. This role offers opportunities for growth into Marketing Lead positions.

Qualifications

• 1-3 years in digital marketing, SEO, content, LinkedIn, or B2B marketing.
• Excellent written English — clarity and structure matter.
• Strong understanding of SEO fundamentals and content strategy.
• Ability to independently execute and manage workflows.
• Comfortable learning technical subject matter.

Responsibilities

• Own and execute content calendar across various platforms.
• Write and publish long-form technical content.
• Perform keyword research and content optimization.
• Manage LinkedIn company page and publishing cadence.
• Execute webinars and manage video marketing.

Skills

Digital marketing

SEO

Content creation

LinkedIn management

Tools

Zoho Campaigns

Google Search Console

Canva

Job description

This is not a “social media executive” role. You will work on technical B2B content, SEO, LinkedIn growth, AI search optimisation, webinars, email workflows, and authority building for a global pharma audience.

You do not need prior pharma experience. You do need strong writing ability, curiosity, execution discipline, and the ability to learn complex technical subjects quickly.

Key Responsibilities

1. Content & SEO

• Own and execute SSI’s content calendar across blogs, LinkedIn, YouTube, webinars, and email
• Write and publish long‑form technical content based on internal discussions with the technical team
• Perform keyword research, on‑page SEO, internal linking, and content optimisation
• Build topic clusters around visual inspection, Annex 1, injectable compliance, and related industry themes
• Monitor performance using Google Search Console and analytics tools

2. AI Search & Authority Building (AEO/GEO)

• Optimise content for AI‑driven search platforms including ChatGPT, Perplexity, Gemini, and Bing
• Implement structured content and schema markup across website pages
• Create Q&A‑style educational content targeting high‑intent regulatory search queries
• Build authority for SSI’s technical experts through author pages, citations, and publication workflows

3. LinkedIn & Social Media

• Manage SSI’s LinkedIn company page and publishing cadence
• Create educational posts, carousel content, conference updates, and product‑focused content
• Support founder‑led thought leadership content
• Repurpose long‑form content into short‑form social formats

4. Video & Webinar Marketing

• Manage SSI’s YouTube channel and video publishing workflows
• Coordinate technical recordings, transcripts, captions, and video SEO
• Execute webinars end‑to‑end
• Repurpose webinar and video content into SEO assets

5. Email Marketing & Analytics

• Build nurture workflows in Zoho Campaigns or equivalent tools
• Manage newsletters and audience segmentation
• Track and report marketing KPIs:
  • organic traffic
  • keyword rankings
  • LinkedIn growth
  • webinar leads
  • email metrics
  • inbound enquiries

Requirements

• 1–3 years in digital marketing, SEO, content, LinkedIn, or B2B marketing
• Excellent written English — clarity and structure matter
• Strong understanding of SEO fundamentals and content strategy
• Ability to independently execute and manage workflows
• Comfortable learning technical subject matter

Good to Have

• Experience with AI search optimisation (AEO/GEO)
• Schema markup and structured content knowledge
• LinkedIn carousel/content design experience
• YouTube SEO or webinar marketing experience
• Canva, WordPress/Wix, Zoho Campaigns, or marketing automation exposure
• B2B or technical content background

Benefits

• Opportunity to build an inbound engine from scratch
• Direct access to deep technical expertise and global industry exposure
• Rare experience in technical B2B pharma marketing
• Exposure to AI search optimisation and authority‑led content systems
• Fast growth path into Marketing Lead / Head of Marketing role