Paid Search/SEO & Paid Social Media Manager

Aktana, Inc.; New Delhi; Remote; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Fully remote

Job summary

PharmaForceIQ is seeking an experienced Paid Search/SEO & Paid Social Media Manager with 4–6 years in performance marketing, preferably in pharma/healthcare. You will own day-to-day strategy, execution, and optimization for Paid Search, SEO, and Paid Social campaigns across HCP and consumer audiences.

You will lead a small team of digital marketing associates or specialists to ensure holistic success. This role balances hands-on execution, analytical rigor, and team leadership, reporting to

Qualifications

• Minimum 4–6 years in paid search, SEO, paid social or performance marketing.
• Experience in pharma, biotech, or healthcare marketing preferred.
• Knowledge of pharma advertising compliance and regulated practices.

Responsibilities

• Lead planning, execution, and optimization of integrated campaigns across Google Ads, Microsoft/Bing Ads and Paid Social.
• Oversee keyword strategy, on-page SEO, ad copy, bidding, and budget pacing.
• Drive SEO via technical audits, on-page optimization, and content recommendations.
• Manage reporting cadence and derive insights to improve cross-channel performance.
• Coach and develop junior team members and collaborate with cross-functional teams.

Skills

Search & Social Management

SEO Optimization

Campaign optimization

Analytics & reporting

Excel & dashboards

Leadership & coaching

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

Job description

About Us:

We are a team of marketing strategists, digital innovators, life science leaders, and other professionals who are driving growth, pushing the envelope, and going above and beyond on behalf of our clients every day.

PharmaForceIQ is a real-time customer engagement platform built specifically for life sciences. We empower leaders across functions and brands with a faster, more effective way to engage healthcare professionals and patients. By streamlining real-time optichannel execution, leveraging AI, and focusing on measurable impact, we are driving a paradigm shift from sluggish, siloed customer engagement efforts to agile, data-driven strategies that deliver unmatched efficiency and tangible results.

Position Overview:

We are seeking an experienced Paid Search/SEO & Paid Social Media Manager with a minimum of 4–6 years of experience in performance marketing, preferably within pharmaceutical, biotech, or healthcare environments. The ideal candidate will own the day-to-day strategy, execution, and performance optimization for Paid Search, SEO, and Paid Social campaigns across HCP and consumer audiences. You will lead and develop a small team of digital marketing associates or specialists to ensure holistic campaign success.

This role requires a balance of hands‑on technical execution, analytical rigor, and team leadership. The Manager will report to the Senior Data Analyst or similar leader.

Key Responsibilities:

• Integrated Campaign Strategy: Lead the planning, execution, and optimization of integrated campaigns across Google Ads, Microsoft/Bing Ads, and major Paid Social platforms (e.g., LinkedIn, Meta) for HCP, patient, and caregiver audiences.
• Search & Social Management: Oversee end-to-end campaign setup, including keyword strategy, SEO best practices, ad copy development, audience targeting, bid management, and budget pacing for both search and social channels.
• SEO Optimization: Drive SEO strategy through technical audits, on-page optimization, and content recommendations to improve organic search visibility for key therapeutic areas.
• Reporting & Analytics: Manage daily, weekly, monthly, quarterly, and annual reporting on channel performance, including QBR and EOY analysis. Analyze data to identify trends, optimization opportunities, and cross-channel performance insights.
• Compliance: Ensure all campaigns are executed in strict alignment with pharma regulatory guidelines, brand requirements, and internal quality standards.
• Cross-Functional Collaboration: Collaborate with strategy, analytics, creative, and client-facing teams to align campaign goals with broader business objectives.
• Leadership: Review, coach, and support team members in execution quality, workflow management, and professional development.
• Innovation: Develop process improvements, testing frameworks (A/B testing across platforms), and reporting enhancements to improve efficiency and performance.
• Industry Trends: Monitor industry trends, platform updates, and competitive activity to keep campaign strategies current and effective.

Prerequisites:

• Experience working in pharmaceutical, biotech, or healthcare marketing environments strongly preferred.
• Prior experience in media agencies, digital agencies, or in-house performance marketing teams.
• Working knowledge of pharma marketing compliance and regulated advertising practices.

Hard Skills:

• Strong working knowledge of Google Ads, Microsoft/Bing Ads, and major Paid Social platforms.
• Solid understanding of SEO best practices, keyword research, and on-page optimization.
• Experience managing budgets, bids, audience segmentation, and multi-channel campaign optimization.
• Advanced Excel skills and comfort with reporting tools, dashboards, and data analysis.
• Ability to analyze performance metrics such as CTR, CPC, conversions, engagement rate, impression share, and ROAS.

Soft Skills:

• Strong leadership and coaching skills.
• Excellent verbal and written communication skills.
• Highly analytical, detail-oriented, and process-driven.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong problem-solving skills and a proactive mindset.

Qualifications:

• Minimum 4–6 years of experience in paid search, SEO, paid social, or performance marketing.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Demonstrated ability to manage client or stakeholder expectations and deliver measurable results.

Why Join Us?

• Enjoy the flexibility of a fully remote work environment.
• A collaborative and growing workforce.
• Opportunity to support meaningful work in life sciences marketing