SEO & Content Marketing Specialist

Incepteolabs

Hyderabad

Hybrid

INR 1,000,000 - 1,500,000

Full time

14 days+

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Benefits offered by this job

Food court

Gym

Sports facilities

Private theatre

Smart office

Job summary

Incepteolabs, located in Hyderabad, seeks an experienced SEO and Content Marketing Specialist to drive inbound lead generation across its brands. The ideal candidate will have over 5 years of experience in SEO, content marketing, and inbound lead generation, ensuring strong organic traffic and conversion rates. Responsibilities include keyword research, creating high-converting landing pages, and using AI tools for optimization. Flexible hybrid working arrangement with modern office perks is offered.

Qualifications

5+ years of hands-on experience in SEO, content marketing, or inbound lead generation.
Exceptional written and verbal communication skills in English.
Proven track record of driving measurable inbound leads.

Responsibilities

Own keyword research, content strategy, and the editorial calendar.
Write compelling articles, white papers, user guides, and landing page copy.
Execute technical SEO including on-page optimisation and link building.

Skills

SEO expertise

Content marketing

Inbound lead generation

Technical SEO

AI tool proficiency

Communication skills

Tools

Semrush

Google Analytics 4

Google Keyword Planner

Google Search Console

Job description

You’ll own search visibility and inbound lead generation across some of our brands including Incepteo Labs, Stratpilot, and Grow Beyond Borders. From keyword research to Generative Engine Optimisation (GEO), you’ll make sure we’re found — on Google and in AI-powered answers.

This isn’t a "write blog posts and hope for the best" role. We need someone who can deliver dramatic, measurable results in inbound lead generation — fast. You’ll combine deep SEO expertise with modern content strategy and an intuitive understanding of how AI is reshaping search.

What You’ll Do

Own keyword research, content strategy, and the editorial calendar across some of our brands including Incepteo Labs, Stratpilot, and Grow Beyond Borders
Write compelling long‑form articles, white papers, user guides, and landing page copy that drives organic traffic and conversions
Execute technical SEO — on‑page optimisation, off‑page link building, backlink strategy, and site architecture improvements
Pioneer AI search optimisation (GEO) — structure and format content so it surfaces in AI‑powered answer engines alongside traditional search
Design and build high‑converting landing pages with strong CTAs for inbound lead capture
Create downloadable assets — white papers, playbooks, guides — that generate qualified leads
Promote content across channels and adapt strategy to stay ahead of AI‑driven competition
Track performance metrics, report on inbound lead generation, and iterate rapidly based on data

What We’re Looking For

5+ years of hands‑on experience in SEO, content marketing, or inbound lead generation
Exceptional written and verbal communication skills in English
Deep understanding of modern search — both traditional algorithms and AI‑powered discovery
Proven track record of driving measurable inbound leads and organic growth
Experience with landing page optimisation, A/B testing, and conversion funnels
Comfortable using AI tools for research, writing assistance, and analytics — while keeping output authentically human
Ability to produce content that stands out in an AI‑saturated landscape with genuine insight and authority
Experience promoting SaaS or technology products is a strong plus

Tools You’ll Use

Keyword Research