Social Media Manager / Software Product Marketing

Xo Bills; Ernakulam; On-site; INR 500,000 - 900,000; Full time

Job summary

Xo Bills in India is seeking a Social Media Manager to drive our software product marketing across platforms. You will craft engaging content, manage paid campaigns, generate leads, and boost brand awareness for SaaS offerings.

The ideal candidate will plan content calendars, optimize Meta and Google Ads, analyze performance, and coordinate with product teams to translate features into compelling marketing material. Remote-friendly with scope for hybrid work.

Qualifications

• 2+ years in Social Media Management / Digital Marketing
• Strong knowledge of Facebook, Instagram, LinkedIn, YouTube
• Hands-on experience with Meta Ads Manager
• Experience with Google Ads
• Experience in social media marketing and paid advertising
• Experience in lead generation campaigns
• Strong content creation and copywriting skills
• Knowledge of social media analytics and reporting
• Understanding of digital marketing funnels and customer acquisition
• Good knowledge of SEO and SEM concepts
• Experience with Canva or similar design tools
• Basic video/reel editing skills will be an advantage
• Good communication and writing skills
• Creative thinking and ability to develop new marketing ideas
• Ability to analyze campaign performance and optimize advertisements

Responsibilities

• Develop and execute social media strategies for promoting company software products.
• Manage the company's social media accounts across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create and publish engaging posts, product promotions, videos, reels, stories, and other marketing content.
• Plan and maintain a monthly/weekly social media content calendar.
• Create marketing campaigns to promote software products, features, offers, and company services.
• Manage Meta Ads (Facebook & Instagram) campaigns.
• Manage Google Ads campaigns for product awareness, traffic, and lead generation.
• Develop targeted advertising campaigns based on customer segments and business objectives.
• Monitor and optimize advertising campaigns to improve ROI and reduce cost per lead/acquisition.
• Generate qualified leads through social media and digital marketing campaigns.
• Analyze campaign performance and prepare regular reports.
• Track metrics such as reach, engagement, impressions, clicks, leads, conversions, CPC, CPL, and ROAS.
• Research competitors and identify new digital marketing opportunities.
• Stay updated with social media trends, algorithms, advertising features, and digital marketing best practices.
• Work closely with the software/product team to understand product features and convert them into effective marketing content.
• Create promotional campaigns for new product launches, updates, features, and special offers.
• Coordinate with designers and content creators for banners, videos, reels, advertisements, and other marketing materials.
• Manage online communities and respond to comments, messages, and customer inquiries professionally.
• Develop strategies to increase followers, engagement, website traffic, and product enquiries.
• Collaborate with the sales team to improve lead quality and conversion.
• Conduct A/B testing for advertisements and marketing creatives.
• Identify suitable influencers, communities, and online platforms for software product promotion.

Skills

SMM Strategy

Facebook/IG/LinkedIn/YouTube

Meta Ads Manager

Google Ads

Lead Generation

Content Creation

Copywriting

Analytics & Reporting

Tools

Meta Ads Manager

Google Ads

Canva

GA4

Job description

Social Media Manager Software Product Marketing

Experience: 2+ Years
Employment Type: Full-time
Location: [Your Location / Remote / Hybrid]
Department: Marketing

Job Summary

We are looking for a creative and result-oriented Social Media Manager with 2+ years of experience to manage the company's social media presence and promote our software products, applications, and digital services.

The candidate will be responsible for developing and executing social media strategies, creating engaging content, managing paid advertising campaigns, generating leads, increasing brand awareness, and driving traffic and conversions for our software products.

The ideal candidate should have hands-on experience with Facebook, Instagram, LinkedIn, YouTube, Google Ads, Meta Ads, content creation, social media analytics, and lead generation.

Key Responsibilities

• Develop and execute social media strategies for promoting company software products.
• Manage the company's social media accounts across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create and publish engaging posts, product promotions, videos, reels, stories, and other marketing content.
• Plan and maintain a monthly/weekly social media content calendar.
• Create marketing campaigns to promote software products, features, offers, and company services.
• Manage Meta Ads (Facebook & Instagram) campaigns.
• Manage Google Ads campaigns for product awareness, traffic, and lead generation.
• Develop targeted advertising campaigns based on customer segments and business objectives.
• Monitor and optimize advertising campaigns to improve ROI and reduce cost per lead/acquisition.
• Generate qualified leads through social media and digital marketing campaigns.
• Analyze campaign performance and prepare regular reports.
• Track metrics such as reach, engagement, impressions, clicks, leads, conversions, CPC, CPL, and ROAS.
• Research competitors and identify new digital marketing opportunities.
• Stay updated with social media trends, algorithms, advertising features, and digital marketing best practices.
• Work closely with the software/product team to understand product features and convert them into effective marketing content.
• Create promotional campaigns for new product launches, updates, features, and special offers.
• Coordinate with designers and content creators for banners, videos, reels, advertisements, and other marketing materials.
• Manage online communities and respond to comments, messages, and customer inquiries professionally.
• Develop strategies to increase followers, engagement, website traffic, and product enquiries.
• Collaborate with the sales team to improve lead quality and conversion.
• Conduct A/B testing for advertisements and marketing creatives.
• Identify suitable influencers, communities, and online platforms for software product promotion.

Required Skills

• 2+ years of experience in Social Media Management / Digital Marketing
• Strong knowledge of Facebook, Instagram, LinkedIn, and YouTube
• Hands-on experience with Meta Ads Manager
• Experience with Google Ads
• Experience in social media marketing and paid advertising
• Experience in lead generation campaigns
• Strong content creation and copywriting skills
• Knowledge of social media analytics and reporting
• Understanding of digital marketing funnels and customer acquisition
• Good knowledge of SEO and SEM concepts
• Experience with Canva or similar design tools
• Basic video/reel editing skills will be an advantage
• Good communication and writing skills
• Creative thinking and ability to develop new marketing ideas
• Ability to analyze campaign performance and optimize advertisements

Good to Have

• Experience marketing SaaS / software products / mobile applications
• Experience promoting B2B software products
• Experience with LinkedIn Ads
• Experience with Google Analytics / GA4
• Experience with Google Search Console
• Experience with email marketing
• Experience with WhatsApp marketingExperience with CRM and lead management systems
• Knowledge of landing page optimization
• Experience with influencer marketing
• Basic understanding of HTML/web technologies
• Experience creating product demo videos and promotional reels

Key Performance Areas

• Increasing software product awareness
• Increasing social media followers and engagement
• Generating qualified leads
• Increasing website/app traffic
• Improving advertising campaign performance
• Reducing cost per lead
• Increasing product enquiries and conversions
• Building a strong online presence for the company
• Successfully promoting new software products and features

Candidate Profile

• Creative and proactive approach to marketing.
• Strong understanding of social media trends.
• Result-oriented and comfortable working with marketing targets.
• Good analytical and reporting skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Ability to understand technical/software products and communicate their benefits in simple language.
• Willingness to experiment with new marketing strategies and platforms.