Social Media Manager — Instagram & Design

30 Sundays; Gurugram District; Hybrid; INR 600,000 - 900,000; Full time

Job summary

30 Sundays is an AI-native holiday planning and booking platform focused on couples. We seek a design-minded social media professional to own the Instagram account from idea to publish, combining publishing, design, community management, and strategy.

You will be responsible for publishing calendars, creating carousel and static visuals, analyzing engagement metrics, and shaping content ideas based on audience feedback. A strong eye for typography and visual storytelling is essential.

Qualifications

• 2-4 years of running Instagram for a brand, ideally as an all-year activity rather than bursts.
• Strong design sense with an eye for hierarchy, typography and layout.
• Ability to read metrics (saves, shares, retention, profile visits) and derive insights.
• You have a point of view on what makes a carousel worth swiping.

Responsibilities

• Publishing and calendar management across Instagram - reels, carousels, static posts and stories (hybrid role).
• Carousel and static design that looks genuinely good, not template-based.
• Manage community: comments and DMs, routing inquiries properly.
• Weekly reporting on what worked, with actionable insights.

Skills

Instagram management

Digital design

Content strategy

Analytics reading

Tools

Canva

Figma

Job description

We are an AI-native holiday planning and booking platform built primarily for couples - honeymoons, anniversaries, and the trips people save up for years to take. We plan and book across Bali, the Maldives, Thailand, Vietnam, Sri Lanka, Mauritius and more, with genuine price transparency, hotels rated 8+ and no tourist traps. We stay with our couples on the trip itself through our app.

We are rated 4.6 on Google. We are a team of IIT-IIM alums with previous work experience of BCG, Apple, Flipkart, Uber, Shuttl and more. In July 2026 we raised ₹61 crore (Series A) led by Bessemer Venture Partners. A meaningful share of that capital is going into brand and marketing - which is exactly why this role exists.

About the role

We are a couples travel brand on Instagram, which means our feed is our shopfront. Someone deciding where to spend 2-3 lakhs and a week of hard-won leave is looking at our grid and making a judgement about whether we are any good.

This role is deliberately a hybrid of two things that usually sit apart: running the account, and designing for it. We would rather have one person who can take a carousel from idea to published - with a real eye - than split it across a manager and a queue at an agency. It means you get unusual ownership. It also means we are honest that we are asking for two skills.

What you will own

• Publishing and calendar across Instagram - reels, carousels, statics and stories
• Carousel and static design - you design them, and they need to look genuinely good, not template-good
• Community - comments and DMs, including spotting the ones that are actually enquiries and routing them properly
• Reading the account - weekly reporting on what worked, with a view rather than a screenshot
• Copy - captions and on-screen text that sound like a person, not a brochure
• Feeding the strategy - you are closest to the comments, so you will often notice a content idea before anyone else does
• Growth metrics for the channel, not only the reach, views etc but true engagement metrics

What we are looking for

• 2-4 years running Instagram for a brand, ideally always-on rather than campaign bursts
• Real design ability. This is the part most applicants will be light on, so be direct with us. We need someone who understands hierarchy, type and layout - not only someone who can operate Canva. Figma is a plus but not the point; the eye is the point
• You read your own numbers - saves, shares, retention, profile visits - and know what they mean rather than just reporting them
• You have a point of view on what makes a carousel worth swiping
• You are organised. A calendar that slips is a real problem in this role

Nice to have

• Travel, lifestyle, weddings or another visually-led category
• Basic video editing - enough to cut a story or a quick reel yourself when speed matters
• Having worked alongside a paid team, and curiosity about what happens to content when it becomes an ad