Social Media Manager

Mélange Digital; North Goa; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Mélange Digital in Mumbai and Goa seeks a Social Media Manager (GenZ Culture Lead) who lives on the internet to run our channels end to end. You’ll shape our voice, chase trends fast, and travel on familiarisation trips with creators to capture on location.

You’ll direct the frame with a production eye, shoot & edit vertical video, brief videographers, and manage talent on shoots, building a culture that makes Mélange a place people want to work.

Qualifications

• 2-4 years running social for a brand, agency, creator, or media company.
• On-ground experiences: FAM trips, influencer shoots, brand trips, or location productions.
• Shooting and editing chops: CapCut / Premiere / mobile-first workflows.
• Talent-handling experience with creators, influencers, or celebrities.
• Native fluency in Indian internet culture AND global travel content.
• Meme literacy in more than one language.
• Bias for speed: post early if quality is 8/10.
• Willingness to travel for shoots.
• A personal account/page you've grown yourself.

Responsibilities

• Own Mélange's social presence end to end across platforms.
• Detect and act on trends before they peak.
• Travel on familiarisation trips, capture BTS, and direct quick-turn content.
• Direct the frame: shoot/edit competent vertical video and brief crews.
• Manage talent on shoots and maintain strong relationships.
• Shape internal culture through visible team storytelling.

Skills

2-4 years social

On-ground production

Shooting & editing

Talent handling

Indian internet culture

Meme literacy

Speed to post

Travel ready

Personal portfolio

Community building

Tools

CapCut

Premiere Pro

Job description

Social Media Manager (GenZ Culture Lead)

Mélange Digital | Mumbai / Goa | Full-time | Travel required (yes, the fun kind)

The one-liner

We make destination marketing that doesn't look like destination marketing. Now we need someone who lives on the internet to run our own channels the way we run campaigns for tourism boards: fast, culture-first, impossible to scroll past.

Who we are

Mélange Digital is an award-winning integrated marketing agency built for travel and tourism. HQ in Mumbai and Goa, offices in Singapore, Dubai, and London. We're official partners with Meta, TikTok, and Google, and we've run campaigns for Singapore Tourism, Sharjah Tourism, MakeMyTrip, Zee, Disney, and 10+ National Tourism Organisations.

Our creators say working with us \"felt more like a vacation with friends than a shoot.\" That's not an accident. That's the brand. Your job is to make the whole internet feel it.

What you'll actually do

Own the culture engine. You run Mélange's social presence end to end: Instagram, LinkedIn, YouTube, and wherever the audience moves next. Not a content calendar babysitter. A voice. You decide what we sound like when a trend breaks at 9am and we need to be in it by noon.

Trend-spot before the trend report. You catch formats, sounds, and memes while they're still rising. You know the difference between a trend worth jumping and a trend that dies by Thursday. If your Explore page is a research tool, you're our person.

Live the FAM trips. You'll travel on familiarisation trips with creators and celebrities to destinations we market. On-ground, you're capturing BTS, directing quick-turn content, managing talent energy on set, and turning a 4-day trip into 4 weeks of content. This is a must-have: you've done creator trips or shoots on location before and you know they're 20% glamour, 80% logistics and hustle.

Direct the frame. You have a real production eye. You can look at a shot and know the light is wrong, the hook lands at second 2 not second 5, and the edit needs a beat cut. You can shoot and edit competent vertical video yourself, and brief videographers and editors like someone who's held the camera.

Manage talent like a pro. Creators and celebrities are our raw material. You coordinate them, brief them, keep them happy on shoot days, and build relationships that make them want to work with us again. Ego management is a skill. You have it.

Build the internal culture too. Team wins, office energy, shoot-day chaos, founder moments. You make Mélange a place people want to work at by showing what it's like to work here.

What you bring

• 2 to 4 years running social for a brand, agency, creator, or media company, with work you're proud to show


• Proven on-ground experience: FAM trips, influencer shoots, brand trips, or location productions (non-negotiable)


• Shooting and editing chops: CapCut / Premiere / mobile-first workflows, plus enough camera sense to direct others


• Talent-handling experience with creators, influencers, or celebrities


• Native fluency in Indian internet culture AND global travel content


• A bias for speed: you'd rather post the 8/10 today than the 10/10 next week


• Comfort with ambiguity, travel, and a lean 20-person team where you own outcomes, not tasks


• A personal account or page you've grown yourself


• Meme literacy in more than one language


• You've turned a brand's comment section into a community

What you get

• FAM trips to destinations across Asia, the Middle East, and beyond, with creators and celebrities, on the company


• Direct line to the founder. No seven layers of approval. Your ideas ship


• A portfolio-making role: your work sits next to national tourism board campaigns


• Freedom to experiment, fail fast, and build formats from scratch


• A team creators describe as the most fun set they've been on