Social Media Manager - Cochin

Wego Consultants; Ernakulam; On-site; INR 400,000 - 600,000; Full time

Job summary

Wego Consultants in Kerala is seeking a skilled Social Media Manager to design and execute our brand's social media strategy across platforms, manage editorial calendars, and coordinate with internal teams.

You will lead content creation, influencer coordination, social listening, and analytics to drive engagement and alignment with business goals. Minimum 3 years of experience required, with a penchant for creative shoots and brand launches.

Qualifications

• Proven experience and passion for social media marketing.
• Strong decision-making and multitasking abilities.
• Ability to build value-based relationships with stakeholders.
• Hands-on content management and team leadership experience.
• Experience with shoots and creative social content planning.
• Ability to analyze data to drive insights and metrics.
• Minimum 3 years of relevant work experience.

Responsibilities

• Design, implement and manage our social media strategy aligned with business goals.
• Create, implement and manage editorial calendar across brand social handles.
• Oversee branded social accounts across relevant platforms and portfolio.
• Coordinate with internal stakeholders for briefs and expectations.
• Develop creative ways to execute campaigns with internal, agency and external teams.
• Manage influencer communications: planning, budgeting, coordination and reporting.
• Monitor social conversations and trends via social listening and analytics.
• Stay up to date with social media best practices and technologies.
• Anchor communication and content/social charter for vertical events and launches.
• Be the primary liaison with cross-functional teams.

Skills

Social media marketing

Decision-making

Multi-tasking

Influencing

Content management

Team leadership

Job description

Role & responsibilities

• Design, Implement and manage our social media strategy that is aligned with business goals
• Create, implement and manage editorial calendar across the brand's social media handles
• Oversee and manage our branded social media accounts across the most relevant social platforms and across our portfolio
• Coordinating with internal stakeholders for clarity on the brief and expectations from the required campaign.
• Development of creative ways for executing the campaign, in alignment with the internal team, the agency, and the external teams.
• End-to-End Communication With Influencers: The role requires understanding the required brief asks, building a plan, budgeting, coordinating with influencers regarding different requirements of the internal team which will include planning, execution & reporting.
• Perform monitoring on social conversations and trends to gain insights on audience preferences and sentiments through social listening and analytics.
• Implement, and manage our social media strategy that are aligned with business goals
• Ideate to find newer content formats and plug-ins to drive higher engagement.
• Anchor the communication and content + social charter for the vertical for sale events + brand launches.
• Stay up to date with the latest social media best practices and technologies, bringing those learnings to help build best-in-class consumer engagement capabilities internally.
• Be the key point of contact and connector with internal cross-functional teams.

Preferred candidate profile

• Proven work experience in, and passion for, social media marketing or similar role.
• Proven decision-making, multi-tasking, influencing, and problem-solving skills.
• Ability to build value-based relationships with internal and external stakeholders.
• Hands-on experience in content management and ability to lead the team to deliver creative content.
• Preferably experiences in being on shoots and has a creative bend of mind to plan and facilitate the creation of social content (reels, IG stories and snackable content)
• Ability to analyze data to establish and monitor performance metrics, determine resource needs, and manage cost to serve.
• Ability to translate data into insights, especially those related to social conversations and to the changing consumer preferences.
• Minimum of 3 years of relevant work experience.