Social Media Strategist

Alter Marketing Solutions; India; On-site; INR 550,000 - 900,000; Full time

Job summary

Alter Marketing Solutions in India seeks a Social Media Strategist to create and execute tailored social media plans aligned with client goals. You will lead a team of specialists to deliver engaging content and campaigns while staying on top of emerging trends.

The role requires strong analytics, content planning, and campaign management skills, with collaboration across clients to meet evolving business objectives. Office-based with client-site visits as needed.

Qualifications

• Experience in creating and implementing social media strategies.
• Strong analytical skills to track and interpret metrics.
• Ability to plan content calendars and run end-to-end campaigns.
• Proven experience leading a team of specialists/creatives.

Responsibilities

• Develop social media strategies aligned with client goals and platforms.
• Plan and manage end-to-end social media campaigns.
• Track performance metrics and refine strategies based on insights.
• Collaborate with clients to align deliverables with business goals.
• Guide and supervise social media specialists and creatives to ensure quality.

Skills

Social media strategy

Analytics

Content planning

Campaign management

Team leadership

Client management

Job description

The Social Media Strategist will create and implement tailored social media strategies that align with client goals, engage audiences, and drive brand growth. This role requires expertise in social media analytics, content planning, and campaign management to deliver impactful results. The Manager will work closely with clients to ensure satisfaction, leading a team of specialists to execute high-quality content and staying updated with social trends.

Responsibilities

• Strategy & Planning: Develop social media strategies aligned with client goals, identifying target audiences and ideal platforms.


• Campaign Execution: Plan and manage end to end social media campaigns .


• Analytics & Reporting: Track performance metrics ,refine strategies based on insights.


• Client Collaboration: Work closely with clients to understand their vision, align on key deliverables, and continuously refine strategies to match their evolving business goals.


• Team Management: Guide and support social media specialists and creatives, ensuring effective page management, timely content delivery and maintaining quality standards.


• Process Improvement: Continuously refine processes to enhance efficiency and content quality.

Work Structure

• Employment: Full-Time


• Location: Alter’s office, with client-site visits as required .


• Working Hours: Standard office hours with flexibility based on client/campaign requirements.

Ideal Candidate

• Mangalore-based professional with strong local cultural/language fluency, paired with relevant social media experience


• Prior managerial/team-lead experience with experience in team management.


• Strong knowledge of social media strategy, content, analytics, and trends.


• Strong knowledge of Instagram, Facebook, LinkedIn, YouTube, and other platforms including relevant creative platforms


• Excellent client management and relationships building

Compensation & Growth

• Competitive compensation based on experience and skills.


• Exposure to diverse brands and industries.


• Opportunities to grow in strategy, leadership, and client management .