Social Media Executive

Freedom Fragrances; Mumbai Suburban; Presencial; INR 350.000 - 550.000; Jornada completa

Descripción de la vacante

Freedom Fragrances is hiring a dynamic Social Media Manager to amplify the brand across TikTok, Instagram Reels, Facebook, YouTube and more. The role focuses on short-form content creation, trend spotting and collaboration with influencers to showcase our premium fragrances.

Based in Mumbai, the ideal candidate has 1–3 years of experience, can work the 10am–7pm schedule, and will coordinate with the marketing team on product launches while maintaining the brand’s premium visual identity.

Formación

• 1–3 years of experience in social media management.
• Proven ability to create engaging short-form video content.
• Experience coordinating with photographers, designers and influencers.

Responsabilidades

• Manage social media accounts across TikTok, Instagram, Facebook, YouTube and more.
• Create and execute short-form videos (Reels, TikTok) and stories.
• Identify trending sounds, hashtags, challenges and formats.
• Develop fragrance storytelling content communicating notes, mood and occasion.
• Coordinate with photographers, videographers, designers, influencers and creators.
• Develop ideas to boost brand awareness, engagement and product interest.
• Collaborate with Marketing on new product launches and promotions.
• Identify influencers in beauty, fashion, lifestyle and fragrance.
• Track social media performance: reach, engagement, views, followers.
• Ensure content reflects premium brand image and visual identity.

Conocimientos

TikTok knowledge

Instagram Reels

Content creation

Influencer coordination

Brand positioning

Descripción del empleo

Location - Mumbai Central

Experience required - 1-3 years only

Office time - 10am - 7pm

Weekoff - Alternate Saturdays off, Sunday fixed off.

Applicants from Mumbai location only should apply.

Roles & Responsibilities:

• Manage and maintain the companys social media accounts across platforms such as TikTok, Instagram, Facebook, YouTube and other relevant platform
• Create and execute short-form video content, including Reels, TikTok videos, stories and other engaging formats.
• Identify and quickly leverage trending sounds, hashtags, challenges, formats and social media trends.
• Create fragrance storytelling content that communicates the personality, notes, mood and occasion of each perfume.
• Coordinate with photographers, videographers, designers, influencers and content creators for social media shoots.
• Develop content ideas that increase brand awareness, engagement, followers and product interest.
• Work closely with the Marketing and Brand team during new product launches and promotional campaigns.
• Identify and collaborate with suitable beauty, fashion, lifestyle and fragrance influencers/content creators.
• Track and analyse social media performance including reach, engagement, views, followers, shares and saves.
• Ensure all social media content reflects the company's premium brand image and visual identity.

Functional Competencies:

• Strong knowledge of TikTok, Instagram Reels and short-form video content.
• Good understanding of brand positioning and aesthetics.
• Ability to work with influencers and content creators.
• Strong stakeholder management and coordination skills.
• Strong execution skills with the ability to meet tight content deadlines.