Social Media & Content Executive

24liife Infraa; Pune District; On-site; INR 300,000 - 420,000; Full time

Job summary

24liife Infraa is seeking a Social Media & Content Creator to manage Instagram, Facebook, LinkedIn and YouTube for real estate projects. You will shoot photos and videos at sites and edit reels and videos to drive engagement.

You will craft captions, build a content calendar and collaborate with marketing, sales and external vendors. Travel to project sites is expected, with knowledge of Meta/Google ads considered a plus.

Qualifications

• Hands-on experience in Social Media & Content Creation.
• Good knowledge of Instagram Reels, YouTube Shorts and social media trends.
• Basic video editing skills using Canva, CapCut, Premiere Pro, VN or similar tools.
• Good communication, creativity and visual storytelling skills.

Responsibilities

• Manage company social media platforms including Instagram, Facebook, LinkedIn & YouTube.
• Create engaging social media content, Reels, posts, stories and videos for real estate projects.
• Handle video shooting and photography at project sites, office, events and other locations.
• Perform basic video editing including trimming, transitions, captions, music and formatting.
• Develop creative content ideas, captions and basic scripts for digital platforms.
• Plan and maintain a social media content calendar.
• Coordinate with external vendors for photography, videography, graphic designing and editing whenever required.
• Support digital marketing and lead-generation campaigns through Meta, Google and other platforms.
• Coordinate with Sales/CRM teams for project-related marketing content.
• Monitor social media performance, engagement and campaign results.
• Assist with website content updates and project-related digital content.
• Coordinate with internal team & external consultant for marketing activities

Skills

Social media management

Content creation

Video editing

Storytelling

Communication skills

IG Reels & YouTube Shorts

Tools

Canva

CapCut

Premiere Pro

VN

Job description

Role & responsibilities

• - Manage company social media platforms including Instagram, Facebook, LinkedIn & YouTube.
• - Create engaging social media content, Reels, posts, stories and videos for real estate projects.
• - Handle video shooting and photography at project sites, office, events and other locations.
• - Perform basic video editing including trimming, transitions, captions, music and formatting.
• - Develop creative content ideas, captions and basic scripts for digital platforms.
• - Plan and maintain a social media content calendar.
• - Coordinate with external vendors for photography, videography, graphic designing and editing whenever required.
• - Support digital marketing and lead-generation campaigns through Meta, Google and other platforms.
• - Coordinate with Sales/CRM teams for project-related marketing content.
• - Monitor social media performance, engagement and campaign results.
• - Assist with website content updates and project-related digital content.
• - Coordinate with internal team & external consultant for marketing activities

Preferred candidate profile

• - Hands-on experience in Social Media & Content Creation.
• - Good knowledge of Instagram Reels, YouTube Shorts and social media trends.
• - Basic video editing skills using Canva, CapCut, Premiere Pro, VN or similar tools.
• - Good communication, creativity and visual storytelling skills.
• - Knowledge of Meta Ads/Google Ads will be an advantage.
• - Real estate industry experience will be preferred.
• - Candidate should be comfortable travelling to project sites for content shooting.