Social Media Manager

Raj Cooling Systems; Rajkot; On-site; INR 450,000 - 750,000; Full time

Job summary

Raj Cooling Systems is hiring a skilled Social Media Manager to shape and execute campaigns across Instagram, Facebook, LinkedIn and YouTube. You will drive content planning, activate paid ads, and coordinate with designers, photographers and agencies to amplify brand presence.

You will independently manage multiple campaigns, monitor performance and ROI, and optimize budgets. Experience with AI-powered content creation and marketing tools is a plus in our fast-paced, multi-brand environment.

Qualifications

• Experience managing social media across multiple platforms.
• Ability to independently manage multiple campaigns and promotions.
• Familiarity with AI-powered content creation and digital marketing tools is a plus.

Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn and YouTube.
• Manage and optimize paid campaigns across Meta, Google, and LinkedIn Ads for ROI.
• Plan monthly content calendars, campaigns, reels, and product launches.
• Coordinate with designers, editors, photographers, and marketing agencies.
• Handle lead generation, campaign budgets, influencer collaborations, and optimization.
• Monitor performance, engagement, audience growth, and ROI.
• Coordinate with sales for dealer promotions, exhibitions, and branding campaigns.
• Research competitors and market trends to identify opportunities.
• Ensure consistent brand identity and messaging across all platforms.

Skills

Social media strategy

Paid advertising

Content planning

Campaign management

Analytics & ROI tracking

Team coordination

Tools

Meta Ads

Google Ads

LinkedIn Ads

AI-powered content tools

Job description

Role & responsibilities

1. Develop and execute social media strategies across Instagram, Facebook, LinkedIn and YouTube for all Group of Companies.
2. Manage and optimize paid advertising campaigns across Meta Ads, Google Ads and LinkedIn Ads to maximize ROI.
3. Plan monthly content calendars, promotional campaigns, reels and product launch activities.
4. Coordinate with graphic designers, video editors, photographers and marketing agencies.
5. Handle lead generation, campaign budgets, influencer collaborations and performance optimization.
6. Monitor social media performance, engagement, audience growth and campaign ROI.
7. Coordinate with sales and marketing teams for dealer promotions, exhibitions and branding campaigns.
8. Research competitors, market trends and emerging social media opportunities.
9. Ensure consistent brand identity, messaging and quality across all digital platforms.

coordination and project management skills. Must be capable of independently managing multiple social media platforms, campaigns and product promotions.

Experience in AI-powered content creation and digital marketing tools will be an added advantage.