Creative Content Manager

Dermatouch; Ahmedabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Dermatouch is looking for a Creative Content Manager in Ahmedabad, India, who will drive our brand narrative across digital and offline platforms. The ideal candidate has 4–6 years of experience in content management within the beauty or skincare industry, excelling in storytelling and strategic content creation. The role involves leading a creative team, collaborating with various departments, and optimizing content strategies based on performance analytics. Passion for skincare and beauty trends is a plus.

Qualifications

• 4–6 years of experience in content creation, management, or digital marketing.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of digital marketing and content performance analytics.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and implement comprehensive content strategies aligned with brand goals.
• Oversee creative storytelling, ensuring consistent brand voice across all channels.
• Monitor and analyze content performance using analytics tools.
• Maintain an in-depth understanding of Dermatouch products and skincare trends.

Skills

Content creation

Content management

Digital marketing

SEO knowledge

Team leadership

Tools

Adobe Creative Suite

Canva

Video editing tools

Job description

Ahmedabad City, India

We are seeking a Creative Content Manager who is not only a skilled storyteller but also a strategic thinker, capable of driving our brand narrative across all digital and offline platforms. The ideal candidate will lead the content team in creating engaging, meaningful, and visually appealing content that connects with our audience, builds brand loyalty, and drives business growth.

This role is perfect for someone who thrives in a fast-paced environment, understands the nuances of the beauty and skincare industry, and can translate complex product benefits into relatable, inspiring stories.

Key Responsibilities

Develop and implement comprehensive content strategies aligned with brand goals and marketing campaigns.

Plan content calendars across social media, website, blogs, newsletters, and other digital platforms.

Identify trends, insights, and audience preferences to create data-driven content strategies.

Content Creation & Management

Produce high-quality written and visual content, including social media posts, blog articles, video scripts, newsletters, and product copy.

Oversee creative storytelling, ensuring consistent brand voice, tone, and messaging across all channels.

Collaborate with designers, photographers, videographers, and external agencies to execute content campaigns.

Review and edit content for accuracy, quality, and alignment with brand standards.

Manage, mentor, and inspire a team of content creators, designers, and freelancers.

Coordinate with marketing, product, and sales teams to ensure content supports campaigns, launches, and business objectives.

Provide guidance and feedback on creative ideas, content production, and campaign execution.

Performance & Optimization

Monitor and analyze content performance using analytics tools (social media metrics, website traffic, engagement rates).

Suggest improvements and optimizations to enhance reach, engagement, and conversions.

Conduct competitive analysis to benchmark content strategies and identify opportunities for innovation.

Brand Advocacy & Innovation

Maintain an in-depth understanding of Dermatouch products, skincare trends, and industry developments.

Ensure all content aligns with the brand’s mission, values, and positioning.

Bring fresh, creative ideas to campaigns, digital initiatives, and brand storytelling efforts.

Requirements

4–6 years of experience in content creation, content management, or digital marketing (D2C, beauty, skincare, or lifestyle brands preferred).

Exceptional writing, editing, and storytelling skills, with the ability to adapt tone across formats and platforms.

Strong understanding of social media trends, digital marketing, and content performance analytics.

Knowledge of SEO, content optimization, and basic marketing metrics.

Hands‑on experience with content creation tools (Adobe Creative Suite, Canva, video editing tools).

Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast‑paced environment.

Strong leadership, collaboration, and communication skills.

Passion for skincare, beauty, and lifestyle trends is a plus.