Social Media Manager

Vidalife Pharma; Mumbai Suburban; On-site; INR 500,000 - 780,000; Full time

Job summary

Vidalife Pharma is seeking a Social Media Manager to oversee NutraStore’s day-to-day social media, crafting content calendars, optimizing Reels and Stories, and driving audience engagement across platforms.

The role requires 4–6 years of experience in social media management, with familiarity in nutraceuticals being advantageous. Collaboration with creative, content, design, video, and influencer teams is essential for timely execution and performance reporting.

Qualifications

• 4 to 6 years of experience in social media management or digital marketing.
• Experience managing social media accounts for consumer-facing brands.
• Strong knowledge of Reels, Stories, and other short-form content formats.
• Good understanding of social media trends and audience behaviour.
• Good communication and coordination skills.
• Comfortable working with creative, content, influencer, and marketing teams.
• Basic understanding of social media analytics and performance metrics.
• Experience in nutraceuticals, wellness, healthcare, fitness, FMCG, or D2C will be an advantage.

Responsibilities

• Manage NutraStores social media channels and day-to-day content activities.
• Plan and maintain the monthly social media content calendar.
• Coordinate with creative, content, design, video, and influencer teams for timely execution.
• Develop content briefs and contribute ideas for Reels, posts, stories, and other social formats.
• Stay updated with relevant social media trends, formats, and conversations.
• Manage publishing, captions, hashtags, tagging, and content scheduling.
• Monitor comments, messages, and audience interactions and ensure timely responses.
• Coordinate influencer and creator content in line with the social media calendar.
• Track social media performance and prepare regular reports with key insights.
• Identify opportunities to improve engagement, reach, and overall content performance.
• Ensure all communication follows NutraStores brand guidelines and applicable health/nutraceutical communication requirements.

Skills

Social media management

Content planning

Community engagement

Short-form video content

Tracking & analytics

Cross-functional collaboration

Job description

Job Title Social Media Manager

Company Vidalife Pharma

Brand NutraStore

Experience 4 to 6 Years

Employment Full-Time

Renumeration 5 LPA to 7.8 LPA (depending on experience)

About the Role

Vidalife Pharma is looking for a Social Media Manager to manage the day-to-day social media activities for NutraStore. The role will focus on content planning, execution, community engagement, social media trends, and performance tracking across platforms, with a strong focus on short-form video content.

Key Responsibilities

• Manage NutraStores social media channels and day-to-day content activities.
• Plan and maintain the monthly social media content calendar.
• Coordinate with creative, content, design, video, and influencer teams for timely execution.
• Develop content briefs and contribute ideas for Reels, posts, stories, and other social formats.
• Stay updated with relevant social media trends, formats, and conversations.
• Manage publishing, captions, hashtags, tagging, and content scheduling.
• Monitor comments, messages, and audience interactions and ensure timely responses.
• Coordinate influencer and creator content in line with the social media calendar.
• Track social media performance and prepare regular reports with key insights.
• Identify opportunities to improve engagement, reach, and overall content performance.
• Ensure all communication follows NutraStores brand guidelines and applicable health/nutraceutical communication requirements.

Candidate Profile

• 4 to 6 years of experience in social media management or digital marketing.
• Experience managing social media accounts for consumer-facing brands.
• Good understanding of Reels, Stories, and other short-form content formats.
• Strong knowledge of social media trends and audience behaviour.
• Good communication and coordination skills.
• Comfortable working with creative, content, influencer, and marketing teams.
• Basic understanding of social media analytics and performance metrics.
• Experience in nutraceuticals, wellness, healthcare, fitness, FMCG, or D2C will be an advantage.

If you're a creative and results-driven Social Media Manager we'd love to hear from you!