Social Media Executive

Manubhai Gems; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Manubhai Gems is seeking a result-oriented Social Media Executive to manage day-to-day operations and drive growth across our premium jewellery pages. You will own content planning, posting, engagement, and lead generation through social channels, collaborating with stores and marketing teams.

The role demands analytics, a strong brand sense, and hands-on experience with Instagram and Facebook; you will track performance, optimize formats, and report insights to improve store walk-ins.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, or related field.
• 2–4 years managing brand social media pages (retail/luxury preferred).
• Strong understanding of analytics and insights tools.

Responsibilities

• Plan, manage, and execute monthly/weekly social calendar.
• Post reels, stories, and campaigns with brand tone.
• Monitor comments, DMs, and lead generation activities.
• Analyze performance and propose data-backed improvements.
• Collaborate with sales/store teams for inquiries and walk-ins.
• Prepare weekly and monthly performance reports.

Skills

Brand social media

Social analytics

Instagram & Facebook

Content planning

Coordination

Education

Bachelor's in Marketing or related

Digital Marketing certification

Tools

Social media tools

Google Analytics

Meta Business Suite

Job description

Social Media Executive

Position Overview

We are looking for a result-oriented Social Media Executive who will not only manage day-to-day social media operations but will also be accountable for the performance and growth of our social media pages. This role requires ownership, analytical thinking, and a clear understanding of how content translates into engagement, inquiries, and walk-ins

1. Social Media Management (Execution)

• Plan, manage, and execute the monthly and weekly social media calendar.
• Ensure timely posting of reels, stories, static posts, highlights, and campaigns.
• Maintain brand tone, visual consistency, and premium aesthetics across all platforms.
• Coordinate with internal teams for shoots, creatives, product information, and store updates.

2. Performance Tracking Growth

• Track daily and weekly performance metrics: Reach, Engagement, Saves, Shares, Profile visits, DMs, inquiries, and leads.
• Analyze what content works and what doesn t.
• Suggest data-backed improvements for content formats, hooks, captions, and posting times.
• Take responsibility for month-on-month growth of social pages.

3. Reporting Review

• Share a weekly performance report with clear numbers, insights, and action points.
• Present monthly performance summary vs targets.
• Identify gaps and propose corrective actions proactively.

4. Audience Engagement Lead Handling

• Monitor comments, DMs, and story replies daily.
• Respond in a timely, brand-appropriate manner.
• Coordinate with sales/store teams to close social media inquiries.
• Track lead source and outcome where applicable.

5. Content Optimization Trends

• Stay updated with social media trends, reels formats, and algorithm changes.
• Adapt trends in a way that suits a premium jewellery brand.
• Continuously improve content quality to drive engagement and visibility.

6. Ownership Accountability

• Take end-to-end ownership of assigned tasks.
• Ensure zero dependency for follow-ups or reminders.
• Maintain professionalism, clarity, and confidence in communication.
• Treat social media as a performance-driven marketing channel, not just a posting platform.

Key Skills Requirements

• 2 4 years of experience in managing and growing brand social media pages
• Strong understanding of social media analytics and insights tools
• Ability to connect content performance with business objectives
• Hands-on experience with Instagram and Facebook (reels-focused)
• Strong coordination and execution skills

Key Performance Indicators (KPIs)

• Month-on-month growth in reach and engagement
• Increase in profile visits and inquiries
• Content consistency and execution discipline
• Quality and clarity of weekly performance reports
• Contribution of social media to store walk-ins / leads

Ideal Mindset

• Performance-focused, not activity-focused
• Takes ownership like a brand custodian
• Comfortable with accountability and targets
• Thinks analytically while executing creatively

Qualifications

• Bachelor s degree in Marketing, Mass Communication, Media Studies, Business, or a related field
• Specialized certification in Digital Marketing / Social Media Marketing will be an added advantage
• 2 4 years of hands-on experience managing brand social media pages (retail, lifestyle, luxury preferred)
• Strong working knowledge of Instagram, Facebook, and their analytics/insights tools
• Basic understanding of content performance metrics, audience behaviour, and growth tracking
• Familiarity with social media management tools and reporting dashboards is a plus
• Technical Skills- Proficiency in MS Office, Google Workspace, marketing and AI tools (Analytics, Campaign platforms)

Desirable Qualifications

• Familiarity with design tools
• Knowledge of tools like Google Analytics, Meta Business Suite
• Experience in managing influencer marketing campaigns

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.