Assistant Social Media Manager

Ketto; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Ketto is seeking a Social Media Assistant Manager / Manager for our medical weight loss venture in Mumbai. The role focuses on crafting engaging content across platforms, coordinating with nutritionists and doctors, and driving audience engagement and program participation.

The ideal candidate has 3–5 years of healthcare social media experience, strong video content skills, and a deep understanding of nutrition and fitness trends.

Qualifications

• 3–5 years of experience in healthcare social media management.
• Strong content creation skills with video formats.
• Experience managing Instagram, YouTube, and Facebook.
• Deep understanding of nutrition and fitness trends.
• Excellent communication and community management.

Responsibilities

• Develop and execute an engaging social media content strategy, including posts, videos, reels, and stories, aligned with medical weight loss trends and audience interests.
• Actively engage with followers, respond to queries, and build a strong community of our TG across social media platforms.
• Work closely with nutritionists, coaches, doctors, influencers, and internal teams to create compelling medical weight loss content and campaigns.
• Track, analyze, and report key social media metrics, optimizing strategies based on insights.
• Stay updated with the latest medical weight loss, fitness, health and nutrition trends, viral content, and platform algorithm changes to keep our brand relevant and engaging.
• Plan and execute social media campaigns that drive customer awareness and program participation.
• Collaborate with the marketing team to strategize and execute paid social media campaigns for optimal reach and engagement.

Skills

Social media management

Healthcare content

Video content creation

Audience engagement

Analytics & optimization

Instagram

YouTube

Facebook

Tools

Instagram

YouTube

Facebook

Job description

Job Title:

Social Media Assistant Manager / Manager - Medical Weight Loss Venture

Location:

Mumbai

About the Role:

We are seeking a Social Media Assistant Manager / Manager for our medical weight loss venture - where we will provide clinical health coaching & nutrition in combination with GLP-1 medical therapy (e.g. Ozempic, Mounjaro) to our users for high efficacy weight management. This role is ideal for someone with prior experience in healthcare / healthtech content creation, a deep understanding of social media trends, and the ability to engage audiences effectively. The Social Media Manager will be responsible for crafting and executing our social media strategy to drive brand awareness, engagement, and customer acquisition.

Key Responsibilities:

Content Creation & Strategy:

Develop and execute an engaging social media content strategy, including posts, videos, reels, and stories, aligned with medical weight loss trends and audience interests.

Community Engagement:

Actively engage with followers, respond to queries, and build a strong community of our TG across social media platforms.

Collaboration:

Work closely with nutritionists, coaches, doctors, influencers, and internal teams to create compelling medical weight loss content and campaigns.

Performance Analysis:

Track, analyze, and report key social media metrics, optimizing strategies based on insights.

Trend spotting:

Stay updated with the latest medical weight loss, fitness, health and nutrition trends, viral content, and platform algorithm changes to keep our brand relevant and engaging.

Campaign Management:

Plan and execute social media campaigns that drive customer awareness and program participation.

Paid Promotions:

Collaborate with the marketing team to strategize and execute paid social media campaigns for optimal reach and engagement.

Qualifications:

• 3-5 years of experience in social media management in healthcare, healthtech or nutrition & wellness Strong content creation skills, with expertise in video formats, reels, and engaging storytelling.
• Experience managing social media accounts, including Instagram, YouTube, and Facebook.
• Deep understanding of nutrition, fitness, healthcare & medical content trends and audience preferences.
• Excellent communication and community management skills.
• Ability to analyse data and optimize social media strategies accordingly.