Social Media Manager

Laviscart; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Laviscart, a Mumbai-based brand specializing in personalized jewelry, seeks a Social Media Manager to lead its online presence. The role is full-time and on-site in Mumbai, focusing on content creation, calendars, and brand storytelling across platforms.

You will collaborate with design and product teams to highlight bespoke collections, run campaigns, optimize reach, and report performance trends. Experience in fashion or lifestyle brands is a plus; strong writing and analytics skills are

Qualifications

• Experience in social media marketing and SMO to boost engagement.
• Excellent communication and writing for brand messaging.
• Ability to plan, organize, and execute campaigns.
• Familiarity with Instagram, Facebook, TikTok, YouTube and analytics tools.
• Strong organizational skills with ability to manage multiple campaigns.
• Experience in fashion/jewelry or lifestyle brands is an advantage.
• Educational background in Marketing, Communications, Media, or related field.

Responsibilities

• Manage Laviscart’s social media channels and content calendars.
• Maintain a consistent brand voice across platforms.
• Develop, post, and optimize content for reach and engagement.
• Monitor analytics and respond to comments and messages promptly.
• Collaborate with design and product teams on campaigns.
• Test new formats and features to improve performance.
• Provide regular performance reports with recommendations.

Skills

Social media marketing

Content strategy

Communication

Writing

Creativity

Collaboration

Organization

Analytics

Adaptability

Education

Marketing or Communications degree

Tools

Analytics tools

Job description

Company Description

Laviscart is a Mumbai-based brand specializing in personalized jewelry, offering custom necklaces, rings, and bracelets. The company focuses on unique, individualized designs that allow customers to express their personal style. Based in Mumbai, Laviscart serves a growing audience that values bespoke accessories and thoughtful craftsmanship. Team members collaborate closely to elevate the brand’s presence and engage customers across digital platforms. Working at Laviscart offers the opportunity to shape how the brand connects with jewelry enthusiasts locally and beyond.

Role Description

The Social Media Manager is a full-time, on-site role based in Mumbai. The person in this role will manage Laviscart’s social media channels, plan and execute content calendars, and maintain a consistent brand voice across platforms. Day-to-day responsibilities include developing and posting content, optimizing posts for reach and engagement, monitoring social media analytics, and responding to comments and messages in a timely, professional manner. The Social Media Manager will collaborate with design and product teams to create campaigns that highlight personalized jewelry collections, promotions, and brand stories. This role also involves staying current with social media trends, testing new formats and features, and providing regular performance reports with recommendations for improvement.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) to drive engagement and growth across platforms.


• Candidates should possess excellent Communication and Writing skills for clear, compelling, and brand-aligned messaging.


• Candidates should possess abilities in Content Strategy to plan, organize, and execute effective social media campaigns.


• Candidates should possess familiarity with major social platforms (e.g., Instagram, Facebook, TikTok, YouTube) and basic analytics tools.


• Candidates should possess strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.


• Candidates should possess creativity and visual awareness to collaborate on imagery, video, and design concepts for jewelry-focused content.


• Candidates should possess prior experience in a social media or digital marketing role; experience in fashion, jewelry, or lifestyle brands is an advantage.


• Candidates should possess a relevant educational background in Marketing, Communications, Media, or a related field, or equivalent practical experience.