Social Media Executive

Lumalume Co.; Surat; On-site; INR 350,000 - 520,000; Full time

Job summary

LUMALUME in Surat, Gujarat, is seeking a Social Media Executive who thrives on design‑led storytelling and hands‑on content creation for a fine jewelry brand, translating visuals into compelling social narratives.

You will plan monthly content calendars, participate in pre‑production and shoots, coordinate influencers and models, capture BTS content, and publish across platforms while maintaining brand consistency and aesthetic across all posts.

Qualifications

• 1–3 years in social media or content creation.
• Strong understanding of Instagram and how social‑first content works.
• Aesthetic sensibility and visual storytelling.
• Excellent communication with influencers, models, and production teams.

Responsibilities

• Assist in planning the social media grid and monthly content calendar.
• Develop ideas for Reels, Stories, carousels, and other social-first formats.
• Schedule and publish content across platforms.
• Coordinate content timelines, requirements, approvals, and deliverables.
• Support day-to-day execution of brand’s social media with visual consistency.
• Assist with pre-production and production for in-house shoots and campaigns.
• Coordinate schedules with internal teams and external collaborators.

Skills

1–3 years experience

Instagram knowledge

Aesthetics & storytelling

Communication skills

Pre- & on-ground production

Canva

Figma

Organisational skills

Detail-oriented

Trend awareness

Tools

Canva

Figma

Job description

About the Company

LUMALUME creates contemporary lab‑grown diamond jewelry with a strong focus on design, storytelling, and craftsmanship. As the brand expands globally, we are building a creative team that can translate our visual identity consistently across digital platforms.

Position: Social Media Executive

Location: Surat, Gujarat

About the Role

We are looking for a Social Media Executive who understands social media, has a strong eye for aesthetics, and knows how to turn ideas into content that feels right for a fine jewelry brand. This is a hands‑on role that goes beyond scheduling posts. You will be involved across content planning, pre‑production, shoots, influencer and creator coordination, content capture, publishing, and day‑to‑day social execution.

Key Responsibilities:

Social Media Planning & Execution

• Assist in planning the social media grid and monthly content calendar.
• Develop ideas for Reels, Stories, carousels, static posts, and other social‑first formats.
• Schedule and publish content across social platforms.
• Coordinate content timelines, requirements, approvals, and deliverables.
• Support the day‑to‑day execution of the brand's social media presence while maintaining visual consistency.

Pre‑Production & Shoot Planning

• Assist with pre‑production and production for in‑house shoots, campaigns, and social content.
• Help plan shoot requirements, including models, influencers, props, locations, references, and content requirements.
• Research and organise visual references and moodboards for upcoming shoots and campaigns.
• Coordinate schedules and requirements with internal teams and external collaborators.
• Ensure social‑first content requirements are considered during campaign and product shoot planning.

Content Creation & BTS

• Shoot social‑first photo and video content for Reels, Stories, and other formats.
• Capture behind‑the‑scenes content during in‑house shoots, campaigns, and productions with external crews.
• Identify spontaneous content opportunities during shoots and day‑to‑day brand activities.
• Create quick, relevant content using a smartphone when a full production setup is not required.

Influencer & Production Coordination

• Research and identify relevant influencers, models, photographers, and collaborators. Reach out to influencers for potential collaborations.
• Manage communication, follow‑ups, timelines, and collaboration coordination.
• Communicate confidently with models, photographers, influencers, and external production teams.
• Assist with coordination before, during, and after shoots.

Trends, Research & References

• Keep track of social media trends, influencers, brands, formats, and emerging content opportunities.
• Continuously research references across jewelry, fashion, beauty, design, and culture.
• Identify trends and formats that can be thoughtfully adapted to LUMALUME rather than simply following what is popular.
• Maintain an organised reference library for future social content and campaigns.

Qualifications

Required Skills & Qualifications

• 1–3 years of experience in social media, content creation, or a creative environment.
• Strong understanding of Instagram and how social‑first content works.
• A strong eye for aesthetics, composition, colour, and visual storytelling.
• Strong communication skills and confidence when interacting with influencers, models, photographers, and production teams.
• Comfortable being involved in both pre‑production and on‑ground production.
• Working knowledge of Canva and Figma.
• Comfortable shooting social content and BTS using a smartphone and professional camera.
• Strong organisational and coordination skills.
• Proactive and detail-oriented, with the ability to take an idea from planning through execution.
• Ability to manage multiple content requirements and deadlines simultaneously.
• Someone who actively follows social media trends, influencers, brands, and visual references.

Required Skills

• 1–3 years of experience in social media, content creation, or a creative environment.
• Strong understanding of Instagram and how social‑first content works.
• A strong eye for aesthetics, composition, colour, and visual storytelling.
• Strong communication skills and confidence when interacting with influencers, models, photographers, and production teams.
• Comfortable being involved in both pre‑production and on‑ground production.
• Working knowledge of Canva and Figma.
• Comfortable shooting social content and BTS using a smartphone and professional camera.
• Strong organisational and coordination skills.
• Proactive and detail-oriented, with the ability to take an idea from planning through execution.

Preferred Skills

• Previous experience with a fine jewelry, fashion, beauty, lifestyle, or design‑led consumer brand.
• Experience coordinating shoots, influencers, or models.
• Basic photo and video editing skills.
• Experience working on brand campaigns and content productions.
• A portfolio or examples of social media work demonstrating a strong visual sensibility.

What We're Looking For

We are looking for someone who is equally comfortable planning a content calendar, finding references for an upcoming shoot, coordinating with a model or influencer, capturing BTS on set, and making sure the final content feels consistent with the brand.

You should be curious, visually aware, organised, and willing to be hands‑on throughout the process, from the initial idea to the content going live.