Social Media Manager

Vogue Jewellers; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Vogue Jewellers seeks a Social Media Manager to oversee its online presence in Kolkata. The role entails planning and publishing content, managing calendars, and coordinating campaigns to maintain brand identity.

You will engage the online community, respond to queries, and work closely with design, marketing, and sales teams. Lead analysis of performance metrics, prepare reports, and optimize strategies to boost reach, engagement, and conversions.

Qualifications

• Strong skills in Social Media Marketing and managing brand channels.
• Ability to develop and implement content strategies across platforms and audiences.
• Excellent communication and writing for clear, on-brand messaging.
• Proficient with AI tools for content generation.
• Experience in fashion, lifestyle, or retail marketing is advantageous.
• Willingness to work on-site in Kolkata and collaborate with cross-functional teams.
• Bachelor’s degree in Marketing or related field or equivalent experience.

Responsibilities

• Plan and publish content across key social platforms.
• Maintain social media calendars and coordinate campaigns.
• Monitor channel performance and analyze metrics.
• Engage with online community and respond to comments.
• Collaborate with design, marketing, and sales teams to align activities.
• Prepare performance reports and optimize strategies to drive reach and conversions.

Skills

Social Media Marketing

Content Strategy

Communication

Writing

AI content tools

Fashion marketing

Project management

Education

Bachelor’s degree in Marketing/Communications/Media

Tools

Gemini

Higgsfield

Job description

Company Description

Vogue Jewellers is a contemporary jewelry brand known for its craftsmanship, innovative designs, and customer-focused service. The company offers a diverse range of jewelry collections that cater to modern tastes while honoring traditional artistry. Vogue Jewellers values creativity, attention to detail, and a strong brand identity across all customer touchpoints. Team members collaborate closely to deliver distinctive products and memorable experiences. The work environment encourages initiative, professional growth, and a passion for fashion and lifestyle branding.

Role Description

The Social Media Manager will oversee and execute Vogue Jewellers’ social media presence across key platforms, ensuring consistent brand messaging and visual identity. Day-to-day responsibilities include planning and publishing content, managing social media calendars, coordinating campaigns, and monitoring channel performance. The role involves engaging with the online community, responding to comments and queries, and collaborating with design, marketing, and sales teams to align social media activities with business goals. The Social Media Manager will analyze metrics, prepare performance reports, and optimize strategies to drive reach, engagement, and conversions. This is a full-time, on-site role based in Kolkata.

Qualifications

• Strong skills in Social Media Marketing and) with experience managing brand channels and campaigns.
• Ability to develop and implement effective Content Strategy tailored to different platforms and audiences.
• Excellent Communication and Writing skills for creating clear, engaging, and brand-consistent messaging.
• Proficiency with AI tools like Gemini, Higgsfield for content generation
• Experience in fashion, lifestyle, or retail marketing is an advantage; familiarity with jewelry or luxury brands is a plus.
• Ability to work on-site in Kolkata, collaborate with cross-functional teams, and manage multiple projects and deadlines.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.