Brand & Social media Executive

Zi.; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

Zi, a modern silver design house in Mumbai, seeks a Brand & Social Media Executive to manage the brand’s presence across social platforms and translate our restrained, design-led philosophy into compelling digital storytelling.

You will plan daily content calendars, craft copy and visual briefs, and collaborate with design and business teams to monitor engagement, track performance, and refine campaigns based on market feedback. This is a full-time, on-site role based in Mumbai.

Qualifications

• Brand strategy and brand management principles to maintain a design-led identity.
• Use market research and brand marketing to inform campaigns and content decisions.
• Strong written communication; ability to craft nuanced social content.
• Familiar with major social platforms, planning tools, and basic analytics to track performance.
• Attention to detail and understanding of contemporary luxury and design culture.
• Ability to work on-site in Mumbai with cross-functional teams and to manage deadlines in a fast-evolving environment.
• Prior experience in fashion, jewellery, or lifestyle brands is preferred; degree in marketing/communications/design is favored.

Responsibilities

• Plan and execute daily content calendars, craft copy and visual briefs.
• Collaborate with design and business teams to translate brand strategy into digital storytelling.
• Monitor audience engagement and track performance metrics.
• Refine content and campaigns based on market and community feedback.
• Support brand initiatives, product launches, and collaborations.
• This is a full-time, on-site role based in Mumbai.

Skills

Brand Strategy

Brand Management

Market Research

Brand Marketing

Content Planning

Copywriting

Analytics

Social Media

Collaboration

Education

Marketing degree

Tools

Instagram

Facebook

TikTok

LinkedIn

Google Analytics

Hootsuite

Job description

Company Description: Zi is a modern silver design house built around a quieter, more considered kind of luxury. The brand exists in response to a shift away from loud, performative jewellery toward thoughtful design that prioritises form over noise. Silver is positioned as a deliberate choice, with pieces crafted to live with the wearer rather than mark a single occasion. Zi focuses on restrained, non-seasonal releases, offering work only when it is fully ready. Founded in 2025 and headquartered in Mumbai, Zi is a small, growing team hiring a launch-ready cohort across the business.

Role Description: As a Brand & Social Media Executive at Zi, you will manage the brand’s presence across social platforms, ensuring that all communication reflects our restrained, design-led philosophy. You will plan and execute daily content calendars, craft copy and visual briefs, and collaborate closely with design and business teams to translate brand strategy into digital storytelling. You will monitor audience engagement, track performance metrics, and refine content and campaigns based on insights from market and community feedback. You will support brand initiatives, product launches, and collaborations by aligning social media narratives with broader marketing and brand objectives. This is a full-time, on-site role based in Mumbai.

Qualifications

• Ability to develop and apply Brand Strategy and Brand Management principles to maintain a consistent, design-led brand identity.
• Experience using Market Research and Brand Marketing to inform positioning, campaigns, and content decisions.
• Strong Communication skills, with the ability to write and edit clear, nuanced, and context-aware social media content.
• Familiarity with major social media platforms, content planning tools, and basic analytics to track and optimise performance.
• Attention to detail, visual sensitivity, and an understanding of contemporary luxury and design culture.
• Ability to work collaboratively on-site in Mumbai with cross-functional teams and to manage deadlines in a fast-evolving environment.
• Prior experience in fashion, jewellery, or lifestyle brands is an advantage; a relevant degree in marketing, communications, or design-related fields is preferred.