Digital Marketing Specialist

Adept Global; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Adept Global is seeking a Social Media & Digital Marketing Executive to build and own the brand's digital presence from ground up. You will shape the social identity, create content, and drive campaigns targeting premium jewellery retailers and industry professionals.

Role requires hands-on execution, independent idea generation, and proficiency in tools like Canva, Photoshop and CapCut, with a bias toward performance and brand storytelling.

Qualifications

• 2–5 years of experience in social media, digital marketing, branding or content.
• Ability to develop ideas independently and execute from concept to completion.
• Strong understanding of Instagram, LinkedIn and current social media trends.
• Good visual and design sense; hands-on with creative tools.

Responsibilities

• Build the brand's social media presence and strategy from the ground up across Instagram, LinkedIn, Facebook and other platforms.
• Develop the brand’s content strategy, visual identity and communication style for a premium B2B jewellery audience.
• Conceptualise and create posts, banners, reels, stories, campaigns, product launches and exhibition/trade-show content.
• Develop and manage the content calendar and day-to-day social media activity.
• Research jewellery, fashion, luxury and social media trends and translate into content ideas.
• Understand the brand's B2B audience and create content for retailers, wholesalers, distributors, and industry professionals.
• Coordinate with photographers, videographers, designers and other partners as needed.
• Support paid campaigns, lead generation and other digital marketing activities.
• Monitor performance and continually improve the content and digital strategy.

Skills

Social media

Digital marketing

Branding

Content creation

Creative thinking

Visual design

SEO basics

Analytics

Tools

Canva

Photoshop

Illustrator

CapCut/Premiere Pro

Job description

Title: Social Media & Digital Marketing Executive

Work Mode: Full-time, work from office

About the Role:

We are looking for a creative, proactive and hands-on Social Media & Digital Marketing professional who will be responsible for building the brand's digital presence completely from scratch.

This person will take ownership of developing our social media identity, content strategy, creative direction and digital marketing activities. We are looking for someone who can think independently, bring ideas to the table and build the brand rather than simply follow instructions.

Key Responsibilities:

• Build the brand's social media presence and strategy from the ground up across
• Instagram, LinkedIn, Facebook and other relevant platforms.
• Develop the brand’s content strategy, visual identity and communication style for a
• premium B2B jewellery audience.
• Conceptualise and create posts, banners, reels, stories, campaigns, product
• launches and exhibition/trade-show content.
• Develop and manage the content calendar and day-to-day social media activity.
• Research jewellery, fashion, luxury and social media trends and convert them into
• relevant content ideas.
• Understand the brand's B2B audience and create content aimed at retailers,
• wholesalers, distributors and jewellery industry professionals.
• Identify competitors, trends and new opportunities to grow the brand’s digital presence.
• Coordinate with photographers, video-graphers, designers and other creative partners
• when required.
• Support paid campaigns, lead generation and other digital marketing activities.
• Monitor performance and continuously improve the content and digital strategy.

What we're looking for:

• 2–5 years of relevant experience in social media, digital marketing, branding or content.
• Strong creative thinking with the ability to develop ideas independently and execute
• them from concept to completion.
• Strong understanding of Instagram, LinkedIn and current social media trends.
• Good visual and design sense.
• Experience with Canva, Photoshop, Illustrator, CapCut/Premiere Pro or similar tools.
• Knowledge of Meta Ads, Google Ads, SEO and analytics is an advantage.
• Jewellery, fashion, luxury or B2B experience is preferred.
• Most importantly, someone who is hands-on and capable of taking the brand's digital presence from zero to a fully developed, professional brand presence.