Social Media Manager

Elixir Consultants LLP; Mumbai; Vor Ort; INR 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

Elixir Consultants LLP in Mumbai is seeking a Social Media Lead to own content strategy and digital storytelling for a premium gourmet food brand. You will drive content across Instagram, stories, product videos, and campaigns, delivering high‑quality visuals aligned with luxury positioning.

The ideal candidate has 5–8 years in social media management for premium brands, with a strong portfolio and hands-on skills in Canva and video editing.

Qualifikationen

• 5–8 years of experience in social media management for luxury or premium brands.
• Portfolio with compelling content, campaigns, and visual storytelling.
• Hands-on proficiency with Canva, InShot and related content-creation tools.

Aufgaben

• Develop and execute social media strategies and monthly content calendars aligned with brand objectives.
• Create high‑quality content including reels, stories, videos, and static creatives.
• Develop mood boards and visual narratives reflecting premium positioning.
• Independently shoot, design and edit content using Canva and InShot.
• Coordinate with photographers, videographers, influencers, and agencies to meet deadlines.
• Build a structured content bank for campaigns and digital initiatives.
• Identify trends in luxury lifestyle and food to boost engagement and visibility.
• Monitor analytics and use insights to improve content strategy.

Kenntnisse

Social media strategy

Visual storytelling

Video editing

Campaign management

Content creation

Tools

Canva

InShot

Jobbeschreibung

Build the digital voice of a premium gourmet food brand.

*Important note* - We are looking for candidates only from luxury, premium lifestyle, food, hospitality, or consumer brands.

We are looking for a creative, driven, and hands‑on Social Media Lead to lead the content strategy and digital storytelling for a fast‑growing gourmet food brand redefining premium food and lifestyle experiences in India.

From artisanal bakery products, specialty cheeses, and single‑origin chocolates to farm‑sourced produce, gourmet pantry essentials, and elevated café experiences, the brand brings together culinary excellence, quality, and contemporary luxury.

This is an exciting opportunity for a social media professional who understands premium brand positioning, has a strong visual sensibility, and can independently take ownership of content strategy and execution.

Key Responsibilities:

• Develop and execute comprehensive social media strategies and monthly content calendars aligned with brand objectives, product launches, festivals, and marketing campaigns.
• Conceptualize and create high‑quality content, including Instagram reels, stories, product videos, static creatives, campaign assets, and performance marketing advertisements.
• Develop creative concepts, mood boards, and visual narratives that reflect the brand’s premium positioning and aesthetic.
• Independently shoot, design, and edit content using tools such as Canva, InShot, and other relevant creative platforms.
• Coordinate with photographers, videographers, influencers, and external agencies to deliver high‑quality content within timelines.
• Build and maintain a structured content bank for social media campaigns and other digital marketing initiatives.
• Identify emerging trends in food, gourmet retail, luxury lifestyle, and digital content to drive audience engagement and brand visibility.
• Monitor social media analytics, evaluate campaign performance, and use data‑driven insights to continuously improve content strategy.

What We’re Looking For:

• Experience: 5–8 years of experience in social media management, preferably with luxury, premium lifestyle, food, hospitality, or consumer brands.
• Creative Skills: A strong portfolio demonstrating compelling content, successful campaigns, and excellent visual storytelling.
• Technical Expertise: Hands‑on proficiency in Canva, InShot, video editing, and social media content creation tools.
• Brand Understanding: A keen eye for aesthetics, premium brand communication, and contemporary digital trends.
• Communication: Excellent written and verbal communication skills, with a strong command of English.
• Ownership: A proactive, independent professional who can manage end‑to‑end social media execution, from ideation to performance analysis.
• Passion: A genuine interest in food, gourmet experiences, and premium consumer brands.

Why Join Us?

Take complete ownership of the social media presence of an ambitious gourmet food brand. This role offers the opportunity to shape its digital identity, develop distinctive content, experiment with creative ideas, and make a measurable impact on brand awareness and audience engagement.

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