Social Media Marketing Manager

Option Designs; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Option Designs in India is seeking a creative Social Media Manager to grow our food brand's presence across Instagram, Facebook, YouTube and beyond. You will craft engaging content and maintain a consistent brand voice.

You will plan monthly content calendars, manage campaigns, coordinate with creators, and stay ahead of trends in food content and short-form video. The role offers on-site work in Gurugram and opportunities to impact brand storytelling.

Qualifications

• 2–5 years of experience in social media management.
• Experience with food, FMCG, QSR or lifestyle brands.
• Strong storytelling and copywriting abilities.
• Proficiency with short-form video formats.

Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, YouTube and other platforms.
• Create and manage monthly content calendars.
• Plan engaging content including reels, stories, carousels and short-form videos.
• Coordinate with designers, photographers, influencers and internal teams.
• Monitor engagement and respond to comments and DMs.
• Track performance and prepare reports on reach, engagement, followers, views and conversions.

Skills

Social media management

Content strategy

Influencer collaborations

Copywriting

Analytics & reporting

Brand storytelling

Tools

Meta Business Suite

Instagram Insights

Canva

Scheduling/ Analytics platforms

Job description

We are looking for a creative and performance-driven Social Media Manager to manage and grow the social media presence of a food brand. The ideal candidate should have a strong understanding of food content, social media trends, audience behaviour, and brand storytelling.

Key Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, YouTube and other relevant platforms.
• Create and manage monthly content calendars aligned with brand objectives and campaigns.
• Plan engaging content including Reels, posts, stories, carousels, memes and short-form videos.
• Coordinate with designers, photographers, videographers, influencers and internal creative teams.
• Develop creative briefs and content ideas for food shoots and campaigns.
• Stay updated with Instagram/Reels trends, food trends, memes, audio trends and emerging formats.
• Write engaging captions, hooks, CTAs and social media copy.
• Manage the brand's social media pages and ensure consistent tone, visual identity and messaging.
• Plan and execute influencer collaborations, creator campaigns and UGC initiatives.
• Monitor comments, DMs and audience interactions and ensure timely responses.
• Track social media performance and prepare regular reports covering reach, engagement, followers, views and conversions.
• Analyse competitors and identify opportunities for improving content and engagement.
• Work closely with the marketing and creative teams to support product launches, offers and brand campaigns.
• Assist in paid social media campaigns and coordinate with performance marketing teams where required.

Requirements

• 2–5 years of experience in Social Media Management, preferably with a food, FMCG, Food Chain, QSR or lifestyle brand.
• Strong understanding of Instagram and short-form video content.
• Excellent knowledge of current social media trends and content formats.
• Strong creative thinking and storytelling skills.
• Good copywriting and communication skills.
• Experience working with influencers and content creators.
• Ability to use social media analytics and derive actionable insights.
• Knowledge of tools such as Meta Business Suite, Instagram Insights, Canva and basic social media scheduling/analytics platforms.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Preferred

• Experience managing a food/restaurant/QSR brand.
• Understanding of food photography and videography.
• Strong sense of visual aesthetics and understanding of what makes food content engaging and shareable.