Social Media Lead

Foodstories; Mumbai; On-site; INR 2,500,000 - 3,200,000; Full time

Job summary

Food Stories seeks a hands-on Social Media Lead to independently strategize, create, and execute campaigns for a premium gourmet brand. You will own content calendars, produce compelling visuals, and collaborate with photographers and agencies to deliver high-quality posts and videos that elevate brand presence.

The ideal candidate has 5–8 years in luxury brands, excels at content creation, and communicates fluently in English.

Qualifications

• Experience creating content for luxury and premium brands.
• Strong portfolio of social media campaigns and content.
• Proficiency with design and video tools for fast delivery.

Responsibilities

• Content Strategy & Planning: Develop and execute detailed content calendars for product launches, campaigns, festivals, and monthly marketing initiatives.
• Visual Content Creation: Design mood boards and create assets including launch videos and ads.
• Content Bank Management: Build and maintain a repository of high-quality content.
• Content Production: Work with photographers, videographers, and agencies to produce content.
• Hands-On Creation: Independently create and edit content using InShots and Canva.
• Trendspotting: Stay updated on current trends in food content.
• Analytics & Optimization: Use data insights to improve engagement.

Skills

Content strategy

Mood boards

Content production

InShots

Canva

Video editing

Luxury brands

Tools

InShots

Canva

Job description

Foodstories is redefining the gourmet food landscape in India, catering to the nation’s most discerning and affluent consumers with an unwavering passion for exceptional culinary experiences. With an ambitious vision to become the leader in India’s gourmet food space, Foodstories is committed to shaping the narrative around food, while offering products and experiences that delight the senses and elevate everyday dining.

Currently, Foodstories operates flagship stores in Ambience Mall, Vasant Kunj (Delhi), Hill Road & Lokhandwala , Andheri (Mumbai) and Banjara Hills (Hyderabad), with customers also enjoying seamless access through FoodStories. Shop. These thoughtfully designed spaces offer a curated selection of premium, farm-sourced produce, artisanal bakery items, bespoke cheeses, single-origin chocolates, exotic spices, and more. The range is further complemented by a unique all-day dining café, where patrons can indulge in a culinary journey that includes a specialized estate-to-cup organic coffee program and a cutting-edge bio-hacking zone, designed to address the evolving wellness needs of today’s health-conscious consumer.

Nearly half of the offerings at Foodstories are freshly prepared on-site, ensuring the highest standards of quality and flavor. The brand also provides an exclusive assortment of domestic and international pantry essentials, dry fruits, and other premium food products, all handpicked to cater to the most refined tastes.

Looking ahead, Foodstories plans to expand its footprint with multiple stores across Delhi NCR, Mumbai, Hyderabad, and Bangalore, supported by state-of-the-art commissaries, back-end kitchens, and dark stores.

Founded by Ashni and Avni Biyani, Foodstories is the result of their shared passion for food and their commitment to offering unparalleled quality and innovation. Owned and operated by Honestly Italian Private Limited, Foodstories is setting a new standard in gourmet food retail in India, combining luxury, sustainability, and culinary excellence in every product and experience.

Company's Website: https://www.foodstories.shop/

About the Role

We are looking for a Social Media Lead who can independently strategize, create, and execute engaging social media campaigns for Food Stories. The ideal candidate will have prior experience working with luxury and premium brands, a passion for food, and the ability to create high-quality content. This is an individual contributor role, requiring hands-on expertise in every aspect of social media management.

Key Responsibilities

• Content Strategy & Planning: Develop and execute detailed content calendars for product launches, campaigns, festivals, and monthly marketing initiatives.
• Visual Content Creation: Design mood boards and create visually appealing assets, including product launch videos, performance marketing ads, social media posts, and more, ensuring they align with the brand’s tone and aesthetic.
• Content Bank Management: Build and maintain a repository of high-quality content for use across digital and offline platforms.
• Content Production: Work closely with a network of photographers, videographers, and external agencies to produce content while ensuring adherence to brand guidelines.
• Hands-On Creation: Independently create and edit content using tools like InShots and Canva, ensuring quick turnaround times for social media requirements.
• Trendspotting: Stay updated on current trends in food content, bringing innovative ideas and best practices to the table.
• Analytics & Optimization: Use data insights and analytics to evaluate content performance and adapt strategies to enhance engagement and effectiveness.
• Inspire Excellence: Lead by example by actively creating content that meets the brand’s standards for quality, creativity, and impact.

What We’re Looking For

• Experience: 5-8 years of experience working with luxury and premium brands, with a strong portfolio showcasing impactful social media content and campaigns.
• Creative Expertise: Skilled at using tools like InShots, Canva, and other video-editing and design platforms to produce high-quality content.
• Food Enthusiast: Passion for food and a strong understanding of the gourmet and luxury food landscape.
• Language Proficiency: Excellent command of the English language, with strong written and verbal communication skills.
• Trend Awareness: Ability to stay ahead of trends in food content and social media, and apply these insights to elevate the brand’s presence.
• Data-Driven Approach: Comfort with analyzing social media performance metrics and using insights to guide content strategies.
• Self-Starter: Highly motivated and capable of working independently, with a focus on ownership and accountability.

Why Join Us?

At Food Stories, you’ll have the opportunity to shape the social media voice of a premium gourmet food brand. As an individual contributor, you’ll have complete ownership of the social media strategy and execution, giving you the freedom to unleash your creativity and make a tangible impact.

If you’re a passionate content creator with a flair for luxury and a love for food, we’d love to have you onboard!