Social Media Executive

Suparshva Swabs (I); Delhi; On-site; INR 201,000 - 335,000; Full time

Job summary

Suparshva Swabs (I) is seeking a Social Media Executive who can translate trends and consumer insights into engaging brand communication. You will manage monthly calendars, develop campaign ideas with creative teams, and monitor performance across Instagram, Facebook, LinkedIn, and other platforms.

The role requires 1–2 years of experience in social media management, a keen eye for trends, and strong content ideation skills.

Qualifications

• 1–2 years of relevant social media management experience.
• Strong knowledge of Instagram, Facebook, LinkedIn, YouTube and trends.
• Experience in research, market analysis and calendar development is mandatory.

Responsibilities

• Develop and manage monthly social media content calendars across platforms.
• Identify content opportunities aligned with brand objectives and trends.
• Collaborate with creative teams to develop posts, reels and campaigns.
• Ensure timely execution, scheduling and publishing of content.
• Monitor performance, engagement, reach and audience growth; report insights.

Skills

Social media management

Content calendar

Competitor analysis

Trend research

Canva

Meta Business Suite

Google Sheets

Content ideation

Multibrand management

Communication skills

Tools

Canva

Google Sheets

Social media analytics tools

Job description

We are looking for a creative, trend-savvy and research-driven Social Media Executive who understands what’s trending, why it’s working, and how to turn market insights into impactful social media campaigns.

The ideal candidate should have a strong understanding of social media platforms, competitor strategies, content planning and campaign development, with the ability to translate trends and consumer insights into engaging brand communication.

Key Responsibilities

• Develop and manage monthly social media content calendars across Instagram, Facebook, LinkedIn and other relevant platforms.
• Identify content opportunities aligned with brand objectives, audience behaviour and emerging trends.
• Work closely with creative teams to develop engaging posts, reels, carousels and campaign ideas.
• Ensure timely execution, scheduling and publishing of content.
• Actively track emerging social media trends, viral content, platform updates and consumer behaviour.
• Conduct regular market research to identify fresh content ideas, cultural moments and campaign opportunities.
• Translate relevant trends and insights into actionable social media concepts and brand campaigns.
• Stay updated on what competing brands and industry leaders are doing differently.

3. Competitor Analysis & Campaign Development

• Conduct detailed competitor analysis, covering content strategies, campaigns, engagement patterns and creative approaches.
• Benchmark brand performance and identify gaps and opportunities.
• Use competitor intelligence and market insights to contribute to campaign ideation and development.
• Develop topical, seasonal and trend-led campaign concepts.

4. Content Calendar Development

• Independently create structured monthly and weekly content calendars.
• Plan a balanced mix of promotional, engagement-driven, educational and topical content.
• Identify relevant festivals, events, trending conversations and cultural moments.
• Coordinate with designers, copywriters and internal teams for seamless execution.

5. Social Media Performance & Reporting

• Monitor content performance, engagement rates, reach and audience growth.
• Prepare periodic reports with key insights and recommendations.
• Identify successful content formats and recommend improvements.
• Track competitor performance and emerging content opportunities.

Required Skills & Qualifications:

• 1–2 years of relevant experience in social media management, preferably with a digital marketing or advertising agency.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube and evolving social media trends.
• Hands-on experience in competitor research, market analysis and content calendar development is mandatory.
• Ability to convert trends, consumer insights and competitor learnings into creative campaign ideas.
• Strong content ideation, research and communication skills.
• Familiarity with Meta Business Suite, Canva, Google Sheets and social media analytics tools.
• Ability to manage multiple brands, deadlines and deliverables.
• A proactive mindset with a keen eye for detail, aesthetics and engaging content.
• Who We're Looking For
• Someone who doesn't just scroll through social media but studies it, understands it and knows how to make brands stand out.
• You should be curious about trends, sharp with competitor analysis, confident in content planning and capable of bringing fresh, insight-led ideas to the table.

Position: Social Media Executive

Experience: 1–2 Years

Salary: Up to ₹30,000/month (based on experience and skills)

Work Mode: Work from Office

Working Schedule: 6 Days a Week (Monday–Saturday)