Content Creator and Social Media

RadElan Distributors Pvt. Ltd.; Delhi; On-site; INR 300,000 - 600,000; Full time

Job summary

RadElan Distributors Pvt. Ltd. seeks a creative Content Creator and Social Media specialist to manage and grow its digital presence for imported liquor and beverages.

You will develop content for Instagram, Facebook, LinkedIn and other channels, crafting reels, captions and product stories that align with premium brand guidelines. The role involves coordinating shoots, developing calendars, and supporting brand campaigns across platforms, while staying updated on trends and analytics to optimize

Qualifications

• Bachelor's degree or diploma in Marketing, Mass Communication, Digital Marketing, Advertising, Graphic Design, Media Studies or related field.
• 1–3 years of relevant experience in Social Media and Content Creation.
• Certifications in Digital Marketing, Social Media Marketing, Content Marketing or Adobe Creative Tools preferred.

Responsibilities

• Manage and grow the company's social media presence across platforms.
• Develop and maintain monthly social media content calendars.
• Create engaging Reels, Stories, Posts, Carousels, Videos and other digital content.
• Develop creative content ideas for imported liquor and beverage brands.
• Coordinate with photographers and videographers for social media content.
• Plan and execute content for product launches, brand campaigns and events.

Skills

Instagram & Facebook presence

Reels & short-form video

Copywriting & captions

Photography & videography

Content production

Trends & analytics

Multibrand management

English communication

Education

Bachelor's degree or diploma in Marketing/Media/Advertising

MBA preferred

Tools

Photoshop

Illustrator

Canva

Premiere Pro/After Effects/CapCut

Job description

Job Title

Content Creator and Social Media

Location

Okhla Phase-1, Industrial Area, New Delhi

Experience

3 +Years

Qualification

Graduate / Post Graduate (MBA Preferred)

Industry Preference

Candidates with experience in FMCG will be preferred

Job Summary

We are looking for a creative and digitally savvy Social Media & Content Creator to manage and grow the company's social media presence and create engaging content for our portfolio of imported liquor and beverage brands. The role will be responsible for social media management, content creation, brand communication, reels, photography/video coordination, campaign execution, and digital marketing support across platforms such as Instagram, Facebook, LinkedIn and other relevant channels.

Key Responsibilities

• Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn and other relevant platforms.
• Develop and maintain monthly social media content calendars.
• Create engaging Reels, Stories, Posts, Carousels, Videos and other digital content.
• Develop creative content ideas for imported liquor and beverage brands.
• Create content around whisky, gin, tequila, champagne, sake, liqueurs and other beverage categories.
• Write engaging captions, headlines, product descriptions and social media copy.
• Plan and execute content for product launches, brand campaigns, tastings, events and activations.
• Coordinate product photography and videography for social media and marketing requirements.
• Shoot and edit short-form videos, Reels and event coverage content.
• Stay updated with the latest social media trends, Reels formats, sounds and content styles.
• Research competitor activities and international liquor, luxury and lifestyle brands.
• Maintain consistency with brand guidelines, brand positioning and visual identity.
• Collaborate with the Marketing, Sales and Brand Management teams for content requirements.
• Coordinate with photographers, videographers, influencers and external creative agencies when required.
• Manage pre-event, live-event and post-event social media content.
• Monitor comments, messages, mentions and audience engagement.
• Track social media performance, reach, engagement, followers and content growth.
• Support paid social media campaigns and digital marketing initiatives.
• Maintain a consistent, premium and engaging digital presence for the company's brand portfolio.

Required Skills

• Strong knowledge of Instagram, Facebook, LinkedIn and other social media platforms.
• Strong understanding of Reels and short-form video content.
• Excellent creative and visual communication skills.
• Good English communication and copywriting skills.
• Knowledge of Photoshop, Illustrator, Canva or similar design tools.
• Knowledge of Premiere Pro, After Effects, CapCut or similar video-editing tools.
• Good understanding of photography, videography and content production.
• Strong knowledge of current social media trends.
• Ability to create premium content for liquor, lifestyle, hospitality and luxury brands.
• Ability to manage multiple brands and projects simultaneously.

Qualification

• Bachelor's degree or diploma in Marketing, Mass Communication, Digital Marketing, Advertising, Graphic Design, Media Studies or related field.
• 1–3 years of relevant experience in Social Media and Content Creation.
• Relevant certifications in Digital Marketing, Social Media Marketing, Content Marketing or Adobe Creative Tools will be an added advantage.
• Strong portfolio demonstrating social media content, Reels, photography/video and creative campaigns is preferred.
• Candidates with relevant practical experience and a strong portfolio may be considered in lieu of formal certifications.

Technical Skills Preferred

• Instagram & Facebook Business Suite / Meta Business Manager
• Canva / Adobe Photoshop / Illustrator
• Adobe Premiere Pro / After Effects / CapCut
• Basic knowledge of Google Analytics and social media insights
• Basic understanding of paid social media advertising
• Photography and videography skills