Content Creator & Social Media Manager

Callisto Search; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Brikerty Estates seeks a talented Content Creator & Social Media Manager to build and grow its digital presence across Instagram, Facebook, YouTube, and Google Business. You will be the primary creator, strategist, and executor, working directly with the Founder to drive inbound leads in Gurgaon’s ultra-premium market.

You will own end-to-end content—from shoot and edit to design, write, post, and analyze—ensuring a consistent luxury aesthetic and brand voice across all platforms.

Qualifications

• Video shooting and editing proficiency with independent work flow.
• Strong understanding of Reels algorithm, hooks, and engagement drivers.
• Graphic design skills with luxury aesthetic and branding discipline.
• Excellent English copywriting for captions, scripts, and CTAs.
• Strategic monthly content planning with platform-specific pillars.

Responsibilities

• Plan, shoot, and edit premium property walkthroughs and Reels.
• Own content calendar and post across Instagram, Facebook, YouTube, and Google Business.
• Create carousel slides, thumbnails, and branded visuals with premium aesthetics.
• Write captions, scripts, and descriptions in a luxury brand voice.
• Track performance data and refine content strategy monthly.

Skills

Video shooting

Editing

Instagram Reels

Graphic design

Copywriting

Content strategy

YouTube

Facebook

Analytics

Tools

CapCut

Adobe Premiere

Final Cut Pro

Canva Pro

Job description

About Brikerty Estates

Brikerty Estates is a new boutique luxury residential real estate consultancy focused on new launch premium properties. Founded by a senior recruitment professional with over 15 years of working directly with CXOs and senior leaders at India's most respected organisations Brikerty brings a rare combination of deep HNI understanding, market intelligence, and trusted advisory to the luxury property space.

We work with a curated group of clients HNIs, senior professionals, NRI investors — who expect discretion, depth, and a genuinely personalised experience. We are currently building our digital brand from the ground up and are looking for one exceptional person to own this completely.

The Role

We are looking for a talented, aesthetically sharp, and self-driven Content Creator & Social Media Manager to build and grow Brikerty Estates' digital presence across Instagram, Facebook, YouTube, and Google.

This is not a routine social media management role. You will be the primary creator, strategist, and executor for all digital content — working directly with the Founder. The standard we aspire to is Serhant Studios, applied to Gurgaon's ultra-premium real estate market.

You will own everything end-to-end: shoot, edit, design, write, post, analyse — and help generate real inbound leads for the business.

Key Responsibilities

1. Video Production & Reels

Plan, shoot, and edit premium property walkthrough Reels and YouTube videos on iPhone/camera with gimbal

Script and produce talking-head videos and market insight Reels featuring the Founder

Edit all video content end-to-end — subtitles, music, transitions, text overlays, colour grading

Shoot exterior, interior, amenity, and neighbourhood content across Gurgaon project sites

Produce YouTube Shorts, long-form property tours, and Facebook video content

2. Instagram & Social Media Management

Own and grow Brikerty Estates across Instagram, Facebook, YouTube, and Google Business

Build and execute a monthly content calendar across all platforms independently

Post consistently, engage with comments and DMs, and actively build community

Implement platform-specific hashtag, location, and SEO strategies

Identify trending audio, formats, and content opportunities relevant to luxury real estate

Cross-post and repurpose content intelligently across platforms

3. Graphic Design

Design all Instagram carousel slides, story graphics, YouTube thumbnails, and branded templates

Maintain strict brand consistency — black, white, gold palette; clean, minimal, premium aesthetic

Ensure every visual output feels aspirational and luxury — never generic or template-driven

Design Facebook ad creatives and promotional graphics when required

4. Copywriting & Brand Voice

Write all Instagram captions, Reel scripts, YouTube descriptions, and Facebook posts

Develop compelling hooks, CTAs, and storytelling frameworks across content types

Maintain Brikerty's brand voice: sophisticated, knowledgeable, warm — never salesy or generic

Write carousel slide copy that is short, punchy, and scroll-stopping

5. Strategy & Analytics

Track performance across all platforms — reach, saves, shares, DMs, profile visits, leads generated

Provide a monthly performance report with insights and clear recommendations

Continuously refine content strategy based on data — what's working, what's not, and why

Identify new content opportunities: market trends, new DLF/developer launches, NRI angles

Must-Have Skills & Experience

What We're Looking For

Video Shooting & Editing

Proficient in CapCut, Adobe Premiere, or Final Cut Pro. Shoots smooth property walkthroughs on iPhone/gimbal. Edits end-to-end independently without outsourcing.

Instagram Reels

Deep understanding of Reels algorithm, hooks, watch-time, trending audio, and what drives saves and shares vs just views.

Graphic Design

Canva Pro at minimum; Adobe tools preferred. Strong luxury aesthetic — minimal, clean, premium. NOT colourful, busy, or templated.

Copywriting

Writes engaging captions and Reel scripts with a strong luxury brand voice. Excellent written English is non-negotiable.

Content Strategy

Builds a monthly content calendar independently. Understands content pillars, platform differences, and HNI audience psychology.

YouTube

Creates and optimises long-form property videos, Shorts, descriptions, and thumbnails for discoverability.

Facebook

Manages business page content, understands Facebook algorithm differences vs Instagram, can manage basic ad boosts.

Analytics

Reads Instagram Insights and YouTube Analytics fluently. Translates data into actionable content decisions — not vanity metrics.

Good-to-Have Skills

Prior experience with luxury, real estate, hospitality, or premium lifestyle brands

Basic drone footage editing capability — aerial property shots are powerful content

DSLR or advanced iPhone photography skills for property stills

Experience running Instagram/Facebook paid ad campaigns for lead generation

Basic YouTube and Google Business SEO knowledge

Familiarity with real estate terminology — RERA, carpet area, new launches, PLC etc.

Experience growing an Instagram account from 0 to 5,000+ followers organically

Knowledge of Gurgaon's luxury micro-markets — Golf Course Road, GCER, Dwarka Expressway