Social Media Manager

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Mumbai; On-site; INR 2,250,000 - 2,750,000; Full time

Job summary

A leading recruitment company is seeking a Social Media Manager to drive their social media strategy. This role involves overseeing content creation, managing influencer relationships, and utilizing analytics to optimize campaigns. The ideal candidate will possess strong leadership skills and a creative approach to storytelling, ensuring brand engagement and growth across platforms. If you have a passion for innovative marketing and a track record of successful social media management, this opportunity is for you.

Qualifications

• Mid-Senior level position requiring strategic and creative skills.
• Experience in managing social media campaigns and analytics.

Responsibilities

• Lead social media strategy and platform innovation.
• Oversee content creation and campaign execution.
• Build influencer programs and track performance metrics.

Skills

Strategic Leadership

Creative Storytelling

Data-Backed Decisions

Team Management

Tools

Meta Suite

Sprout

Brandwatch

Google Analytics

Job description

Job Title: Social Media Manager/Sr. Manager

CTC: Upto 25 LPA

Role Summary: The Social Media Manager leads the end-to-end social media strategy, platform innovation, content excellence, and performance marketing integration. This role demands strategic leadership, creative storytelling, data-backed decisions, and team management to build a strong brand presence across platforms.

Key Responsibilities:

1. Strategic Ownership

• Drive alignment with business goals: brand building, engagement, commerce, advocacy
• Build content pillars for product, culture, creator, and campaign storytelling

Content & Campaign Execution

• Oversee always-on content, campaign bursts, creator IPS, and seasonal drops
• Drive a video-first strategy (reels, YouTube shorts, lives, UGC)
• Supervise content calendar, brand voice, design, and copy tone

Influencer & Community Ecosystem

• Build long-term creator and influencer programs
• Co-create with stylists, celebrities, and content creators
• Lead online community growth, moderation, and engagement

Performance & Analytics

• Define and track KPIs: reach, engagement, sentiment, traffic, leads
• Leverage tools like Meta Suite, Sprout, Brandwatch, Google Analytics
• Optimize campaigns based on data insights and trends

Innovation & Platform Thinking

• Pioneer content formats and platform innovations (AI, AR, shoppable videos)
• Experiment with emerging platforms and cultural trends

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry

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