Senior Associate/Assistant Manager - Digital Media

ATRIOS Consulting; Maharashtra; On-site; INR 900,000 - 1,100,000; Full time

Job summary

A leading non profit is seeking a Senior Associate/Assistant Manager for Digital Media in Mumbai. This role focuses on leading digital strategy across social channels, managing paid campaigns, and creating high-quality content. The ideal candidate should have 4-5 years of experience in social media and digital marketing, especially within mission-driven or non-profit environments. Strong skills in performance tracking and SEO optimization are essential along with a relevant bachelor's degree.

Qualifications

• 4–5 years of experience in social media or digital marketing roles.
• Familiarity with social media platforms and management tools.
• Experience in mission-driven or non-profit environments preferred.

Responsibilities

• Lead strategy for social media and paid campaigns.
• Create and publish high-quality content across multiple platforms.
• Track and report on performance metrics and optimize campaigns.

Skills

Social media management

Content marketing

Paid media campaigns

SEO

Analytics tools

Education

Bachelor's degree in Marketing, Mass Media, Communications, Digital Media, or Journalism

Tools

Google Analytics

LinkedIn Analytics

Instagram Insights

Canva

Adobe Illustrator

Job description

Position: Senior Associate/Assistant Manager - Digital Media

Organisation: A leading non profit

Location: Mumbai

CTC: 9 - 11 LPA

Experience: 4–5 years in social media / digital marketing roles

Qualification: Bachelor degree in Marketing, Mass Media, Communications, Digital Media, Journalism

Overview

We are hiring for a Digital Media leadership role focused on strategy and execution across social channels, paid campaigns, content marketing, and digital identity for the organisation.

Job Description (Responsibilities)

• Lead the strategy for social media, paid campaigns and content marketing across the organisation
• Create, schedule and publish high-quality content across platforms (LinkedIn, Instagram, Facebook, YouTube) — including posts, stories, reels, videos and thought-leadership pieces
• Plan and manage the content calendar and workflow for all digital entities
• Benchmark our social landscape: conduct competitive and sector-trend analysis, identify best practices, map audience personas and refine our messaging accordingly
• Track and report on performance metrics: follower growth, engagement rates, click-throughs, conversions, paid-campaign ROI; prepare insights and optimisation recommendations
• Plan, execute and manage paid media campaigns (Google Ads, paid social) to drive traffic, lead generation and measurable outcomes
• Monitor SEO (keyword research, website optimisation, content alignment) and ensure social channels support broader search-and-discovery goals
• Stay up-to-date with emerging trends, platform changes, new formats and storytelling innovations; pilot experiments and recommend new content directions
• Oversee the organisation’s website: update content, monitor performance, coordinate with developers/designers, and align the website with social and digital campaigns

Qualifications

• Bachelor’s degree in Marketing, Mass Media, Communications, Digital Media, Journalism or a related field
• 4–5 years of experience in social media or digital marketing roles—covering both organic content and paid campaigns
• Familiarity with social media platforms and tools
• Experience using basic design/video tools (Canva) and analytics and reporting tools (Google Analytics, LinkedIn Analytics, Instagram Insights)
• Experience working in mission-driven or non-profit environments (or content-rich brands) will be an advantage
• Knowledge of Adobe Illustrator will be an advantage

Employment details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Civic and Social Organizations and Non-profit Organizations