Sr. Executive- Social Media

Beco; Mumbai Suburban; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A consumer goods company in Mumbai is seeking a Social Media Marketing Specialist to manage daily content across various platforms. The ideal candidate has 2-4 years of experience in social media, particularly in the FMCG sector. This role requires strong communication skills and the ability to adapt quickly. Join a dynamic team focused on engaging and expanding the brand's online presence.

Qualifications

• 2–4 years of experience in a social media role, preferably in the FMCG or consumer brand sector.
• Strong understanding of digital content formats and social platform best practices.
• Ability to multi-task in a fast-paced environment.
• Excellent communication and organizational skills.

Responsibilities

• Own the daily publishing of content across social media platforms.
• Collaborate to create monthly content calendars.
• Plan and execute in-house content shoots.
• Monitor and manage community interactions.

Skills

Social media management

Content creation

Digital marketing

Trend analysis

Community engagement

Job description

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Key Responsibilities:

1 .Daily Execution:

Own the daily publishing of content across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), including feeds and stories.

Schedule and manage posts based on the pre-approved content calendar.

2. Social Media Calendar Management:

Collaborate with the design and content teams to create monthly content calendars.

Ensure timely coordination and clear briefs for creatives and campaign assets.

Support the development of strategic content buckets aligned with brand goals.

Help ideate and execute content campaigns, product launches, and influencer activations.

4. In-House Photoshoots & Production:

Plan, coordinate, and execute in-house content shoots including product photography, reels, behind-the-scenes stories, etc.

5. Trend Monitoring & Analysis:

Spot trending topics, viral challenges, and emerging formats to ensure the brand remains relevant and timely.

6. Community Engagement:

Monitor and manage community interactions, comments.

Actively engage with followers to drive organic reach and brand love.

Requirements:

• 2–4 years of experience in a social media role, preferably in the FMCG or consumer brand sector.
• Strong understanding of digital content formats, social platform best practices, and visual storytelling.
• Ability to multi-task in a fast-paced environment and adapt quickly to shifting trends.
• Excellent communication and organizational skills.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Consumer Goods

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