Social Media Manager

Imarkit Media; Kalamba Mahali; On-site; INR 600,000 - 900,000; Full time

Job summary

IMARKIT MEDIA in Mohali, Punjab is seeking a creative, strategic Social Media Manager to oversee our social media presence, develop content strategies, and grow our digital audience. You will work closely with our News, Content, Video, Graphic Design, and Marketing teams to turn stories, campaigns, and creative ideas into engaging social media content.

This role manages day-to-day accounts, drives reach and engagement, and builds brand awareness.

Qualifications

• 2 to 5 years of experience in Social Media Management, Digital Marketing, Content Marketing, or a related role.
• Proven experience managing social media accounts for a company, media organization, agency, or brand.
• Strong knowledge of English; Punjabi and Hindi will be an advantage.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, deadline-driven media environment.

Responsibilities

• Develop and execute social media strategies across platforms such as Instagram, Facebook, YouTube, LinkedIn, X (Twitter), and TikTok.
• Manage day-to-day social media accounts, including content publishing, scheduling, monitoring, and engagement.
• Create and maintain a social media content calendar aligned with news, campaigns, trends, and business objectives.
• Transform news stories, interviews, videos, graphics, and marketing campaigns into engaging social media content.
• Write compelling captions, headlines, hooks, CTAs, and social copy.
• Identify trending topics, formats, hashtags, sounds, and viral content opportunities.

Skills

Social media management

Copywriting

Content creation

Content strategy

Analytics

Communication

Tools

Meta Business Suite

YouTube Studio

LinkedIn Analytics

Google Analytics

Buffer

Hootsuite

Sprout Social

Job description

Job Description || Social Media Manager

Company: IMARKIT MEDIA
Location: Mohali, Punjab
Work Mode: On-site
Employment Type: Full-time
Department: Digital Media & Marketing

About the Role

We are looking for a creative, strategic, and results-driven Social Media Manager to join our growing team in Mohali.

The ideal candidate will be responsible for managing IMARKIT MEDIAs social media presence, developing engaging content strategies, growing our digital audience, and creating campaigns that drive reach, engagement, and brand awareness.

You will work closely with our News, Content, Video, Graphic Design, and Marketing teams to turn stories, news, campaigns, and creative ideas into engaging social media content.

Key Responsibilities

• Develop and execute social media strategies across platforms such as Instagram, Facebook, YouTube, LinkedIn, X (Twitter), and TikTok.
• Manage day-to-day social media accounts, including content publishing, scheduling, monitoring, and engagement.
• Create and maintain a social media content calendar aligned with news, campaigns, trends, and business objectives.
• Transform news stories, interviews, videos, graphics, and marketing campaigns into engaging social media content.
• Write compelling captions, headlines, hooks, CTAs, and social copy.
• Identify trending topics, formats, hashtags, sounds, and viral content opportunities.
• Monitor social media trends and recommend new content formats and strategies.
• Increase followers, reach, engagement, views, shares, comments, and overall audience growth.
• Work with video editors and graphic designers to produce Reels, Shorts, Stories, carousels, thumbnails, posts, and promotional content.
• Coordinate with the news/content team to ensure timely publishing of breaking news and important updates.
• Maintain brand consistency across all social media platforms.
• Engage with followers, respond to comments/messages, and help build an active online community.
• Monitor audience feedback and identify opportunities to improve content performance.
• Analyze social media insights and prepare regular performance reports.
• Track KPIs such as reach, impressions, engagement rate, watch time, follower growth, clicks, and conversions.
• Conduct competitor and industry research to identify content and growth opportunities.
• Plan and execute social media campaigns for news, brands, events, promotions, and advertising campaigns.
• Support paid social media campaigns and coordinate with marketing/advertising teams where required.
• Experiment with new tools, AI platforms, content formats, and emerging social media trends.
• Stay updated with changes to social media algorithms, platform features, and best practices.

Content & Creative Skills

• Strong understanding of social media storytelling and digital content creation.
• Excellent knowledge of Instagram Reels, YouTube Shorts, Stories, carousels, and short-form video.
• Strong copywriting and headline-writing skills.
• Ability to create engaging content around news, entertainment, brands, and trending topics.
• Strong understanding of social media algorithms and audience behavior.
• Good visual sense and understanding of branding, typography, layouts, and creative content.
• Ability to identify what makes content shareable, engaging, and viral.
• Experience with social media management and analytics tools such as Meta Business Suite, YouTube Studio, LinkedIn Analytics, Google Analytics, Buffer, Hootsuite, Sprout Social, or similar platforms is an advantage.

Requirements

• 2 to 5 years of experience in Social Media Management, Digital Marketing, Content Marketing, or a related role.
• Proven experience managing social media accounts for a company, media organization, agency, or brand.
• Strong understanding of major social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Strong knowledge of English; Punjabi and Hindi will be an advantage.
• Strong understanding of social media trends and digital audiences.
• Ability to work in a fast-paced, deadline-driven media environment.
• Strong organizational and multitasking skills.
• Creative mindset with a strong understanding of current digital trends.
• Ability to work independently as well as collaborate with creative and editorial teams.

Preferred Qualifications

• Experience working with news/media organizations, advertising agencies, digital marketing companies, or content brands.
• Experience growing social media pages organically.
• Experience managing paid social media campaigns.
• Knowledge of Meta Ads Manager and YouTube advertising.
• Basic understanding of SEO and digital marketing.
• Experience with social media analytics and reporting.
• Experience creating content for Canadian or international audiences is a plus.

What We’re Looking For

• Creative and trend-aware
• Data-driven and results-oriented
• Strong in communication and storytelling
• Fast and proactive
• Passionate about social media and digital content
• Comfortable working with breaking news and tight deadlines
• Always looking for new ways to grow an audience and improve content performance.