Digital Marketing Manager

Truworth Wellness; Jaipur; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Truworth Wellness is looking for a seasoned Digital Marketing lead to own the strategy across enterprise and consumer brands, driving growth and brand visibility. You will manage content calendars, campaigns, partnerships, SEO, analytics, PR and cross-functional collaboration to align communications with business goals.

The role requires 5+ years in digital marketing, strong writing and data interpretation skills, and hands-on expertise with GA4, Google Ads and Meta Ads.

Qualifications

• 5+ years in digital marketing, social media, content marketing, communications or related role.
• Proven growth of digital/social channels organically with measurable results.
• Strong hands-on knowledge of GA4, Google Ads, Meta Ads and Google Search Console.
• Deep understanding of SEO, content marketing, social media and performance marketing.
• Excellent writing, editing and communication skills.
• Ability to interpret data and convert insights into action.
• Experience managing content calendars, campaigns and multiple digital channels independently.
• Strong stakeholder management and project-management skills.
• Hands-on entrepreneurial approach with the ability to execute, not just strategize.

Responsibilities

• Own and execute the digital, social media and communications strategy across brands.
• Develop and manage content calendar across social media, website, blogs, email and other channels.
• Drive organic growth, engagement, reach and brand visibility on digital platforms.
• Plan and execute social media campaigns, brand campaigns and digital activations.
• Manage Instagram, LinkedIn, YouTube and other channels.
• Identify and manage creator/influencer partnerships aligned with brand objectives.
• Own SEO and organic search initiatives, focusing on content, keywords and traffic growth.
• Use GA4, Search Console, Meta Ads and Google Ads to monitor performance.
• Develop performance reports and provide actionable insights to the CMO.
• Lead PR and media communications with external PR partners.
• Create high-quality content including social posts, articles, blogs, campaign copy and press releases.
• Work closely with Marketing, Sales, Product, HR and Leadership to align comms with objectives.
• Track industry trends, competitor activity and emerging platforms for growth.
• Measure campaign performance and optimize the digital strategy.

Skills

Digital marketing strategy

Content marketing

Data analysis

Project management

Communication

Stakeholder management

Entrepreneurial mindset

Growth optimization

Campaign planning

Tools

Google Analytics/GA4

Google Ads

Meta Ads

Google Search Console

SEO tools

Job description

Key Responsibilities

• Own and execute the digital, social media and communications strategy across enterprise and consumer brands.
• Develop and manage the content calendar across social media, website, blogs, email and other relevant channels.
• Drive organic growth, engagement, reach and brand visibility across digital platforms.
• Plan and execute social media campaigns, brand campaigns and digital activations.
• Manage Instagram, LinkedIn, YouTube and other relevant social channels.
• Identify and manage creator/influencer partnerships aligned with brand objectives.
• Own SEO and organic search initiatives, working on content, keywords, rankings and traffic growth.
• Use Google Analytics/GA4, Search Console, Meta Ads and Google Ads to monitor and improve digital performance.
• Develop performance reports and provide actionable insights to the CMO.
• Lead PR and media communications, including identifying relevant media opportunities and coordinating with external PR partners.
• Create compelling and high-quality content including social posts, articles, blogs, campaign copy, press releases and thought-leadership content.
• Work closely with internal teams including Marketing, Sales, Product, HR and Leadership to align communication with business objectives.
• Track industry trends, competitor activity and emerging digital platforms to identify opportunities for growth.
• Measure campaign performance using relevant metrics and continuously optimize the digital strategy.

What We're Looking For

• 5+ years of experience in digital marketing, social media, content marketing, communications or a related role.
• Proven experience in growing digital/social channels organically, with measurable results.
• Strong hands-on knowledge of Google Analytics/GA4, Google Ads, Meta Ads and Google Search Console.
• Strong understanding of SEO, content marketing, social media and digital performance marketing.
• Excellent writing, editing and communication skills.
• Ability to understand data, interpret performance metrics and convert insights into action.
• Experience managing content calendars, campaigns and multiple digital channels independently.
• Strong stakeholder management and project-management skills.
• A hands-on, entrepreneurial approach with the ability to execute rather than only strategize.

Good to Have

• Experience in healthcare, wellness, health-tech, fitness or consumer subscription businesses.
• Experience working with B2B and B2C brands.
• Experience managing creators/influencers and digital communities.
• Exposure to PR, media relations and corporate communications.