Content Marketing and Social Media Manager

Anrgi Tech Private Limited; Thane; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Anrgi Tech Private Limited is looking for a Content Marketing and Social Media Manager to lead their content strategy across social media, websites, and digital platforms. You will develop high-quality content for health tech and wellness audiences while collaborating closely with teams to improve engagement and conversions.

The ideal candidate will have 4–7 years of experience in content communication, strong storytelling skills, and a preference for experience in healthcare or consumer brands. Join us to make a meaningful impact!

Qualifications

• 4–7 years of content/brand communication experience.
• Experience with healthcare or consumer brands preferred.
• Ability to simplify complex healthcare concepts.

Responsibilities

• Develop and lead content strategy across multiple platforms.
• Write engaging content for health tech and wellness audiences.
• Measure content performance through defined KPIs.

Skills

Strong writing skills

Storytelling skills

Understanding of social media trends

Content optimization

Job description

Content Marketing and Social Media Manager

• Develop and lead content strategy across social media, websites, blogs, emailers, campaigns, and digital platforms.
• Write high-quality, engaging, and business-relevant content for health tech, wellness, and related audiences.
• Create product communication, campaign messaging, storytelling narratives, and brand content.
• Work closely with growth, design, and performance teams to improve content performance and conversions.
• Measure content performance through defined KPIs and analytics metrics across platforms.
• Develop strategies to optimize content effectiveness continuously, audience engagement, and marketing spend/budgets.
• Drive educational, awareness-driven, topical, and conversion-oriented content initiatives.
• Maintain consistency in brand tone, communication style, and positioning across all channels.
• Stay actively updated with trends, healthcare conversations, consumer behavior, and topical content opportunities relevant to the business.
• Plan and execute influencer marketing campaigns in coordination with creators, agencies, and internal teams.
• Collaborate with doctors, product teams, and marketing stakeholders to create impactful content.
• Build content formats optimized for both brand-building and performance marketing objectives.

Requirements

• 4–7 years of content/brand communication experience.
• Strong writing and storytelling skills.
• Experience with healthcare, wellness, or consumer brands preferred.
• Understanding of social media and digital content trends.
• Ability to simplify complex healthcare concepts into engaging communication.

ANRGI TECH Pvt. Ltd. is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.