Social Media Lead

Mirchi; Dadri; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Mirchi is seeking a seasoned Social Media Manager/Lead to shape and execute our social strategy across platforms. You will own content calendars, campaigns, and brand voice while coordinating with advertising, sales, product, and brand teams.

You will drive programmatic revenue through engaging content, oversee 9:16 vertical storytelling, and leverage AI tools to craft cinematic visuals and trailers. The role emphasizes data-driven decisions and influencer partnerships.

Qualifications

• 8–12 years of experience as Social Media Manager/Lead.
• Expert in vertical storytelling for 9:16 formats.
• Proficiency with AI tools for cinematic visuals.
• Strong analytics to refine content pillars.

Responsibilities

• Develop and implement social media strategy and calendars.
• Oversee content creation across posts, video, graphics.
• Drive digital strategy to boost engagement and revenue.
• Collaborate with departments to ensure brand consistency.
• Report insights to stakeholders.
• Engage with digital influencers.

Skills

Social strategy

Content creation

Team leadership

Data-driven marketing

Education

Graduate degree

Tools

Premiere Pro

Resolve

Runway

Descript

Job description

• Develop and implement overall social media strategy, content calendars, and campaigns aligned with goals
• Must have prior experience in generating programmatic revenue through content on Meta & other social media platforms, preferably within the entertainment and infotainment domain
• Oversee creation of engaging content (posts, videos, graphics) for all platforms
• Must have Openness for Content creation, & Camera Presence
• Should have fair understanding trends and viral content.
• Oversee and drive the overall digital strategy to enhance online engagement, leading digital content specialization across writing, creation, and design, while ensuring timely execution through structured content calendars and implementation schedules.
• Ensure brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management
• Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to respective stakeholders
• Create, curate, and manage all published content (images, video and written)
• Use digital analytics and metrics software to design post-evaluation decks
• Constant engagement with digital influencers

Skills & Qualifications:

• Graduate with 8-12 yrs of experience as Social Media Manager/Lead
• Advanced Visual Shooting and Editing: Expert in Premiere Pro/Resolve, specifically for 9:16 vertical storytelling
• AI-Native Content: Proficient in AI suites (Midjourney, Runway, Descript and others t) to generate cinematic visuals and trailers
• Data-Driven Creative: Ability to use platform analytics (CTR, retention, shareability) to constantly refine content pillars
• Community building: Engaging and building storytelling community, using them to evangelise the brand

Personal Attributes:

• Strong people leadership and stakeholder management