Social Media Executive

Nians; Gurugram District; On-site; INR 350,000 - 650,000; Full time

Job summary

Nians is seeking a creative Social Media Executive to manage and grow client social media presence. You will collaborate with content, design, video, and account management teams to craft engaging campaigns and creator-led content.

You will develop platform-specific strategies across multiple platforms, track performance, and leverage AI tools for ideation and copy. The role emphasizes community engagement, trend spotting, and producing compelling social content for growth.

Qualifications

• 1–3 years of experience in social media management or a digital agency.
• Strong understanding of social media platforms, algorithms, and content trends.
• Excellent copywriting, communication, and storytelling skills.
• Experience with short-form video content, UGC, and creator collaborations.

Responsibilities

• Collaborate closely with content, design, video, and account management teams to deliver impactful campaigns.
• Conceptualize Reels, Shorts, UGC campaigns, and creator-led content.
• Coordinate with influencers, creators, and UGC partners for brand collaborations.
• Create monthly and weekly content calendars across multiple social platforms.
• Create scripts and creative briefs for video shoots, creator content, and social campaigns.
• Develop and execute platform-specific social media strategies aligned with client objectives and brand positioning.
• Identify emerging trends, cultural moments, and platform updates to keep brands relevant and engaging.
• Leverage AI tools for content ideation, research, copywriting support, and video creation.
• Manage community engagement, audience interactions, and Online Reputation Management (ORM).
• Monitor social media trends, platform updates, and viral content opportunities.
• Plan and manage content across Instagram, LinkedIn, Facebook, YouTube, X (Twitter), Threads, and emerging platforms.
• Support campaign planning, pitches, and client presentations when required.
• Support social-first campaign planning with a strong focus on video-led and creator-driven content.
• Track content performance and provide actionable insights for growth.
• Write compelling captions, social copies, and content briefs tailored to platform-specific audiences.

Skills

Social media management

Copywriting

Video content creation

Influencer collaborations

AI tools for content

Tools

ChatGPT

Runway

CapCut

Job description

We're looking for a creative and trend-savvy Social Media Executive to manage and grow our clients' social media presence. The ideal candidate should be passionate about content, social trends, creator culture, AI-powered content creation, and community building.

• Collaborate closely with content, design, video, and account management teams to deliver impactful campaigns.
• Conceptualize Reels, Shorts, UGC campaigns, and creator-led content.
• Coordinate with influencers, creators, and UGC partners for brand collaborations.
• Create monthly and weekly content calendars across multiple social platforms.
• Create scripts and creative briefs for video shoots, creator content, and social campaigns.
• Develop and execute platform-specific social media strategies aligned with client objectives and brand positioning.
• Identify emerging trends, cultural moments, and platform updates to keep brands relevant and engaging.
• Leverage AI tools for content ideation, research, copywriting support, and video creation.
• Manage community engagement, audience interactions, and Online Reputation Management (ORM).
• Monitor social media trends, platform updates, and viral content opportunities.
• Plan and manage content across Instagram, LinkedIn, Facebook, YouTube, X (Twitter), Threads, and emerging platforms.
• Support campaign planning, pitches, and client presentations when required.
• Support social-first campaign planning with a strong focus on video-led and creator-driven content.
• Track content performance and provide actionable insights for growth.
• Write compelling captions, social copies, and content briefs tailored to platform-specific audiences.

Requirements:

• 1–3 years of experience in social media management or a digital agency.
• Strong understanding of social media platforms, algorithms, and content trends.
• Excellent copywriting, communication, and storytelling skills.
• Experience with short-form video content, UGC, and creator collaborations.
• Familiarity with AI tools such as ChatGPT, Gemini, Runway, Kling, Veo, CapCut AI, or similar platforms.
• Creative thinker with a social-first mindset and passion for internet culture and emerging technologies.
• Proactive, collaborative, detail-oriented, and comfortable working in a fast-paced environment.
• Ability to manage multiple brands and balance creativity with performance-driven thinking.
• Opportunities for professional development and training to foster continuous growth.
• Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
• Competitive salary package commensurate with skills and experience.
• Collaborative and supportive work environment that values innovation and creativity.