Social Media Executive!

Graphician Studios; Salem; On-site; INR 350,000 - 700,000; Full time

Job summary

Graphician Studios is seeking a proactive Social Media Manager to lead brand presence across Instagram, Facebook, Threads, YouTube, and LinkedIn. You will plan content strategies, run campaigns, and analyze performance to drive growth from day one.

Based on on-site role in Gugai, Salem, Tamil Nadu, you will collaborate with design and content teams, manage multiple brands, and optimize budgets for measurable results.

Qualifications

• Proven experience in social media management and digital marketing.
• Strong understanding of paid advertising and campaign optimization.
• Ability to analyze data and make performance-driven decisions.
• Good communication and team collaboration skills.
• Ability to manage multiple brands and deadlines efficiently.

Responsibilities

• Manage and grow brand presence across social platforms.
• Plan and execute content strategies aligned with business goals.
• Monitor performance and optimize campaigns for better results.
• Collaborate with design and content teams.
• Handle ad campaigns and audience targeting.
• Track analytics and prepare performance reports.

Skills

Social media management

Digital marketing

Paid advertising

Analytics

Team collaboration

Tools

Google My Business

Meta Business Suite

Facebook Ads

LinkedIn Ads

Google Ads

SEMrush

Google Keyword Planner

ManyChat

LinkDM

Job description

We’re Hiring - Social Media Manager

Location - On-site | Gugai, Salem

Role Overview

The Social Media Manager will be responsible for managing brand presence, executing campaigns, and driving measurable growth across social and digital platforms. The role involves both creative thinking and analytical decision-making.

• Key ResponsibilitiesManage and grow brand presence across social platforms
• Plan and execute content strategies aligned with business goals
• Monitor performance and optimize campaigns for better results
• Collaborate with design and content teams
• Handle ad campaigns and audience targeting
• Track analytics and prepare performance reports

Platforms & Tools Expertise Required

• Social Platforms: Instagram, Facebook, Threads, YouTube, LinkedIn
• Business Tools: Google My Business, Meta Business Suite
• Advertising: Meta Ads, LinkedIn Ads, Google Ads, Instagram Boosting
• Performance Marketing: Sales funnels, retargeting strategies
• SEO & Research: Keyword research using SEMrush and Google Keyword Planner
• Automation Tools: ManyChat, LinkDM
• Growth Strategies: Instagram reach, engagement, and content optimization

Qualifications

• Proven experience in social media management and digital marketing
• Strong understanding of paid advertising and campaign optimization
• Ability to analyze data and make performance-driven decisions
• Good communication and team collaboration skills
• Ability to manage multiple brands and deadlines efficiently