Social Media Marketing Executive

Grand View Research, Inc.; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Grand View Research, Inc. is seeking a Social Media Manager in Pune to craft and execute content strategies that reflect the brand voice and business goals. You will drive multi-platform campaigns, measure performance, and collaborate with marketing and design teams to ensure cohesive messaging.

The role emphasizes data-driven insights, staying ahead of trends, and timely engagement with online communities to maximize reach and ROI.

Qualifications

• Proven ability to thrive in fast-paced environments.
• Proficiency with social media analytics tools to track performance and inform decisions.
• Strong grasp of evolving social media trends, algorithm updates, and best practices.

Responsibilities

• Develop and execute engaging content strategies aligned with Grand View Research, Inc. brand identity, voice, and objectives.
• Design and optimize cross-platform social media strategies to maximize reach and engagement.
• Analyze, monitor, and report on campaign performance metrics to improve ROI.
• Partner with marketing, design, and content teams to ensure cohesive brand messaging.
• Stay ahead of industry trends and digital tools to innovate social media initiatives.
• Adhere to content calendars to ensure timely publication and consistent audience engagement.
• Foster meaningful interactions with online communities by responding to comments and messages.
• Maintain adherence to brand guidelines and platform policies.

Skills

Content strategy

Social media management

Analytics

Written communication

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

JOB ROLES & RESPONSIBILITIES

• Develop and execute engaging content strategies aligned with GVRs brand identity, voice, and business objectives.
• Design, implement, and optimize cross-platform social media strategies (YouTube, Facebook, Instagram, Twitter/X, LinkedIn, etc.) to maximize reach and engagement.
• Analyze, monitor, and report on campaign performance metrics, leveraging data-driven insights to refine strategies and improve ROI.
• Partner with marketing, design, and content teams to ensure cohesive brand messaging and visual consistency across all channels.
• Stay ahead of industry trends, emerging platforms, and digital tools to innovate and enhance social media initiatives.
• Adhere to content calendars to ensure timely publication and consistent audience engagement.
• Foster meaningful interactions with online communities, responding to comments, messages, and feedback in a timely manner.
• Maintain adherence to brand guidelines, platform policies, and legal standards

EXPERIENCE REQUIREMENTS

• Proven ability to thrive in fast-paced environments, prioritize tasks, and deliver high-quality work under tight deadlines.
• Proficiency with social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) to track performance and inform decisions.
• Strong grasp of evolving social media trends, algorithm updates, and best practices.
• Exceptional written and verbal communication skills, with a knack for crafting compelling narratives.
• Meticulous attention to detail and superior organizational abilities