Social Media Manager

Kerala Paints Industries; Kerala; On-site; INR 600,000 - 900,000; Full time

Job summary

Kerala Paints Industries is seeking an experienced Social Media & E-Commerce Manager to oversee social media accounts, plan and execute digital campaigns, and drive online sales. The role requires hands-on expertise in social media management, campaign execution, lead generation and e-commerce strategies.

You will lead the social media/digital team, plan content calendars, coordinate creatives and track performance to optimise results across platforms and online stores.

Qualifications

• Hands-on experience in social media management and campaign execution.
• Experience in lead generation and driving online sales.
• Ability to plan and coordinate digital content and campaigns.

Responsibilities

• Manage and grow social media accounts across major platforms.
• Plan and execute social media and digital marketing campaigns.
• Develop strategies focused on reach, engagement, leads and sales.
• Coordinate creatives, reels, videos and other digital content.
• Monitor campaign performance and optimise based on results.
• Drive online sales and e-commerce growth.
• Plan promotional campaigns and online sales activities.
• Monitor leads, conversions and customer journey from campaign to purchase.
• Coordinate and lead the social media/digital team.
• Maintain content calendars and campaign schedules.
• Track performance metrics and prepare periodic reports.
• Coordinate with sales and management teams for campaign execution.

Skills

Social media management

Campaign execution

Lead generation

E-commerce/online sales

Job description

Job Description

We are looking for an experienced Social Media & E-Commerce Manager to manage social media accounts, plan and execute digital campaigns, drive online sales and lead the social media/digital team.

The ideal candidate should have hands‑on experience in social media management, campaign execution, lead/sales generation and e-commerce/online sales.

Key Responsibilities

• Manage and grow social media accounts across major platforms
• Plan and execute social media and digital marketing campaigns
• Develop campaign strategies focused on reach, engagement, leads and sales
• Manage content planning and coordinate creatives, reels, videos and other digital content
• Monitor campaign performance and optimise based on results
• Drive online sales and e-commerce growth
• Plan promotional campaigns, offers and online sales activities
• Monitor leads, conversions and customer journey from campaign to purchase
• Coordinate and lead the social media/digital team
• Maintain content calendars and campaign schedules
• Track performance metrics and prepare periodic reports
• Coordinate with sales and management teams for campaign execution