Social Media Executive

Binaire Pvt. Ltd.; New Delhi; On-site; INR 350,000 - 550,000; Full time

Job summary

Binaire Pvt. Ltd. is seeking a dynamic Social Media Executive to lead paid campaigns on Meta (Facebook & Instagram) and manage multiple brand accounts. The role emphasizes content creation, collaboration with design teams, and analytics-driven optimization.

The candidate should have hands-on experience with Meta Ads Manager, strong social media presence, and the ability to deliver on-brand content across platforms, with a focus on performance and engagement.

Qualifications

• Proven experience as a Social Media Executive or similar role.
• Deep expertise in Meta advertising (Facebook/Instagram).
• Experience with multiple ad networks (Google Ads, LinkedIn, YouTube, X/Twitter, TikTok).
• Strong understanding of social media content, design workflows, and analytics.

Responsibilities

• Plan, execute and optimize paid campaigns across Meta ads platforms.
• Manage multiple brand accounts with tailored strategies.
• Copywrite content and coordinate with designers for posts and creatives.
• Collaborate with design and marketing teams and maintain brand identity.
• Prepare weekly and monthly performance reports with data-driven insights.

Skills

Social media management

Meta advertising

Content creation

Adobe Photoshop

Adobe Illustrator

Analytics

Campaign optimization

Education

Bachelor's in Marketing

Tools

Facebook Ads Manager

Google Ads

LinkedIn Ads

Hootsuite

Job description

We are seeking a dynamic and results-driven Social Media Executive with proven expertise in Meta (Facebook & Instagram) advertising, a background in digital advertising, and a strong understanding of social media content and design workflows.

The ideal candidate will have a sizable personal following on social platforms, demonstrating hands‑on knowledge of building and nurturing engaged communities.

This role requires the ability to manage multiple brand accounts simultaneously, create performance‑driven ad campaigns, and collaborate with design and marketing teams to deliver compelling, on‑brand content.

Key Responsibilities

Advertising & Campaign Management

• Plan, execute, publish and optimize paid ad campaigns across Meta Ads Manager (Facebook & Instagram).
• Monitor ad performance, track KPIs (CTR, CPC, ROAS, impressions, engagement), and deliver actionable insights.
• Conduct A/B testing for creatives, targeting, and ad placements to maximize ROI.

Account & Community Management

• Manage executive social media accounts with professionalism, consistency, and discretion.
• Oversee multiple project accounts, ensuring tailored strategies for each.
• Engage with audiences, respond to queries, and foster meaningful interactions.
• Copywrite content for social media and general body text like articles, find relevant groups, tags, influencers and create relevant posts.
• Coordinate with designers and copywriters to create engaging posts, stories, and ad creatives.
• Use basic knowledge of Adobe Photoshop and Illustrator to edit or create graphics when required.
• Maintain a consistent brand identity across all social platforms.

Analytics & Reporting

• Prepare weekly and monthly performance reports with data‑driven recommendations.
• Stay updated on algorithm changes, social media trends, and competitor strategies.

Requirements

• Proven experience as a Social Media Executive, Digital Marketing Specialist, or similar role.
• In-depth expertise in Meta advertising (Facebook Business Manager, Ads Manager).
• Experience in Google Ads, Reddit, X/Twitter, LinkedIn, YouTube, and other relevant social media ad networks.
• Experience in In‑Store ad networks - Microsoft Store, App Store & Play Store.
• Strong personal presence on social media with a sizable follower base.
• Basic proficiency in Adobe Photoshop and Illustrator for content adjustments.
• Strong understanding of social media analytics, KPIs, and campaign optimization.
• Ability to manage multiple accounts and projects simultaneously.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• Experience with additional platforms (LinkedIn, Twitter/X, YouTube, TikTok) and their ad managers.
• Familiarity with scheduling/management tools (Hootsuite, Buffer, Sprout Social, Later).
• Knowledge of SEO principles and how they tie into social media strategy.

Soft Skills

• Strong creativity and storytelling ability.
• Excellent communication and interpersonal skills.
• Highly organized, with strong multitasking abilities.
• Data‑driven mindset with problem‑solving capabilities.
• Ability to adapt quickly to fast‑changing trends and algorithms.

Compensation & Growth

• Competitive salary based on experience.
• Performance‑based incentives tied to ad ROI and engagement growth.
• Opportunity to work on high‑visibility accounts and executive‑level branding.
• Career progression into Social Media Manager, Digital Marketing Strategist, or Brand Lead roles.
• Past working experience and any public work including research papers, patents, or publications with links and references