Social Media Executive (with Paid Ads Expertise)

Crux Pr; Dadri; On-site; INR 250,000 - 450,000; Full time

Benefits offered by this job

Dynamic environment

Varied clients

Learning opportunities

Creative growth

Job summary

Crux Public Relations is seeking a creative Social Media Executive with paid ads expertise to join our Social Media team. You will manage client pages, develop content calendars, and run paid campaigns across Facebook, Instagram, LinkedIn, and YouTube.

You will optimize campaigns using Meta Ads Manager and Google Ads, monitor KPIs, and coordinate with designers for compelling creatives. A 0–1 year background in digital marketing and agency experience are a plus.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field.
• 0-1 years of experience in a social media or digital marketing role.
• Hands-on experience with paid social campaigns is a must.
• Agency experience is a plus.

Responsibilities

• Plan, schedule, and manage content across platforms – Instagram, Facebook, LinkedIn, and YouTube.
• Strategize, create, and manage Facebook/Instagram and Google ad campaigns (lead generation, traffic, engagement, etc.).
• Monitor ad performance, generate reports, and optimize based on KPIs (CTR, CPC, ROAS).
• Develop monthly social media calendars and assist in client approvals.
• Track social media trends and leverage them for real-time engagement.
• Increase organic and paid reach, engagement, and follower growth.
• Respond to DMs/comments and coordinate with influencers where necessary.

Skills

Copywriting

Analytics

Content strategy

Multitasking

Social media strategy

Education

Bachelor's degree in Marketing, Mass Communication, Digital Media, or related field

Tools

Meta Ads Manager

Google Ads

Facebook Pixel

Custom Audiences

Retargeting

Google Analytics

Canva

Job description

Job Title: Social Media Executive (with Paid Ads Expertise)

Department: Social Media

Experience: 0 month-1 Year years

Type: Full-Time

Crux Public Relations is a forward-thinking communications agency working with changemakersacross wellness, education, art, fashion, and lifestyle sectors. We blend PR with digital storytelling tohelp our clients grow their impact and audience.

Role Overview:

We are looking for a creative and performance-driven Social Media Executive who not onlyunderstands content strategy but also knows how to boost reach and conversions usingFacebook/Instagram Ads and Google Ads. You'll be an integral part of our social media team,managing pages, creating content calendars, and executing paid campaigns.

Key Responsibilities:

Plan, schedule, and manage content across platforms – Instagram, Facebook, LinkedIn, and YouTubeStrategize, create, and manage Facebook/Instagram and Google ad campaigns (lead generation, traffic, engagement, etc.)Monitor ad performance, generate reports, and optimize based on KPIs (CTR, CPC, ROAS)Work with the design and content team to create engaging ad creatives and captionsDevelop monthly social media calendars and assist in client approvalsTrack social media trends and leverage them for real-time engagementIncrease organic and paid reach, engagement, and follower growthRespond to DMs/comments and coordinate with influencers where necessary

Required Skills:

• In-depth knowledge of Meta Ads Manager and Google Ads.
• Familiarity with Facebook Pixel, Custom Audiences, and Retargeting.
• Basic Canva/Design sense (not mandatory if working with a designer).
• Strong copywriting skills for ad creatives and captions.
• Understanding of social media analytics and performance tools (Meta Insights, Google Analytics, etc.).
• Ability to multitask and manage multiple client pages.

Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field.
• 0-1 years of experience in a social media or digital marketing role.
• Hands-on experience with paid social campaigns is a must.
• Agency experience is a plus.

What We Offer:

• A dynamic and collaborative work environment.
• Opportunity to work with clients in PR, wellness, fashion, F&B, and events.
• Learning opportunities in PR and influencer marketing.
• Creative freedom and room to grow.