Social Media Executive

The Work Journals; Mumbai City; On-site; INR 700,000 - 900,000; Full time

Job summary

The Work Journals is seeking a Chief Instagram Officer to own the IG presence of 5-6 client brands end to end. You will be the main client contact, plan grids, edit reels, publish on schedule, and report on performance. It is a hands-on role combining strategy with content creation.

Based in Mumbai, this WFO position requires travel to shoots when needed, with Monday to Friday workdays and 10:30-19:30 hours. Manage multiple brands and deliver magazine-like editorial grids.

Qualifications

• Experience managing IG for multiple brands.
• Strong sense of typography, grids and storytelling.
• Hands-on creator who can edit and publish on schedule.

Responsibilities

• Coordinate with brands as daily point of contact.
• Plan and design monthly Instagram grids for each brand.
• Edit reels and short-form videos with captions and music.
• Write captions and hashtags; manage posting calendar.
• Monitor engagement and flag trends or issues.
• Prepare monthly performance reports for each brand.

Skills

Instagram strategy

Content design

Video editing

Canva

VN editor

AI prompts

Client coordination

Tools

Canva

VN app

Job description

AboutTheWork Journals

The Work Journals is an execution-first creative and marketing agency based in Mumbai.

We work across four verticals: Brand, Weddings, Interiors and Gifting, including our sub-verticals The Wedding Journals and The Interior Journals. We care less about decks and more about delivering work that shows up, on time, every week.

Aboutthe role

The Chief Instagram Officer owns the Instagram presence of 5-6 client brands end to end. You will be the client's point of contact, plan and design their grids, edit reels, publish on schedule, and report on what's working.

It's a hands-on role for someone who can think like a strategist and execute like a content creator.

Location Tardeo, Bombay Central, Mumbai [ DO NOT APPLY IF YOU CANNOT TRAVEL ]

Work mode: Work from office (WFO)

Working days: Monday to Friday

Working hours: 10:30 - Till 7:30 PM

Portfolio: 5-6 brands at a time

Field work: Occasional shoots

Reports to: Founder

The editorial mindset

We want someone who thinks editorial, lives editorial and breathes editorial. Every grid should read like a magazine spread, and every reel should feel like a story worth stopping for.

You think in themes, series and narratives, not one-off posts.

You care about typography, white space, colour and how a grid looks as a whole.

You write captions with a point of view, not filler. You notice what editorial brands, magazines and creators are doing, and bring that sensibility to every client.

Most importantly, you heavily use Ai with the RIGHT PROMPTS!

Key responsibilities

1. 1. Client coordination

   Act as the day-to-day point of contact for 56 brands.

   Take briefs, share content plans, collect feedback and get approvals on time.

2. 2. Grid design

   Plan and design monthly Instagram grids that stay true to each brand's identity on Canva. Create static posts, carousels, covers and story creatives.

3. 3. Video editing

   Edit reels and short-form videos on VN. Add captions, transitions, music and on-trend formats that suit each brand.

4. 4. Posting and scheduling

   Write or finalise captions and hashtags. Schedule and publish content as per the approved calendar.

5. 5. Monitoring

   Track daily performance, comments and DMs across all accounts. Spot trends and flag opportunities or issues early.

6. 6. Reporting

   Prepare monthly performance reports for each brand: reach, engagement, follower growth and top content. Turn insights into next month's plan.

7. 7. Shoots

   Occasionally go on brand shoots to capture content and direct reels.